The Postgraduate Course in Digital Marketing and E-commerce is aimed at anyone who wants to acquire or deepen their knowledge in the different areas of Digital Marketing. This training focuses on practical learning and is highly geared towards the job market, based on two axes: knowing how to think and knowing how to do. The Postgraduate Course is ideal for those who are just starting out in the field, but also for anyone who already works in the field and wants to grow professionally. By the end of the course, participants will have acquired knowledge in tools and areas such as: Google Search Console, Google Tag Manager, Google My Business and Google Adwords, Google Analytics, Social, Mobile, Analytics and Big Data; as a social media manager (Facebook, LinkedIn, Twitter, Instagram, among others); SEO (secrets, strategies and best practices that will contribute to good organic positioning); E-mail marketing (lists, campaigns, copywriting, basic HTML, metrics analysis); among others.

Holders of a national or foreign higher education degree or individuals with academic, scientific, or professional experience that attests to their ability to carry out these studies.

All those interested in growing professionally in Digital Marketing & E-commerce are welcome. Candidates admitted who do not hold a higher education degree upon completion of this postgraduate course will receive a final certificate of Advanced Training in Digital Marketing & E-commerce.

The main objectives of the Postgraduate Course in Digital Marketing and E-commerce are:

• To learn about new trends in Digital Marketing and the different business, technological and social transformations that have an impact on the complex digital marketing ecosystem;
• To provide professionals with theoretical and practical skills in the main areas of application of E-commerce, as well as skills in the use, application and strategy of the main tools and channels in Digital Marketing;
• To develop a broad vision of the complex ecosystem that constitutes Digital Marketing today and its different areas of activity and specificities.

• Theoretical and practical skills in Digital Marketing to enhance your training and integration into the job market.
• Critical and analytical skills, but also strategic skills in Digital Marketing & E-Commerce.
• Skills in defining performance evaluation metrics in Digital Marketing.
• Operational skills in E-Commerce.

Discounts:

• 15% of the tuition fee for former ISLA Gaia students
• 10% for students from other Lusófona Group institutions and entities with a protocol
• 5% cash payment (can be combined with previous discounts)