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ISLA IPGT 26088

Communication Modelling Practice

Digital Communication
  • ApresentaçãoPresentation
    The course unit Communication Modelling Practice introduces students to the main classical, interactive, critical and digital models of communication, providing a foundational understanding of how these frameworks support contemporary communicational processes.   Within the CTeSP in Digital Communication, the UC operates across the core domains of communication theory, critical analysis, media interpretation and practical application in digital contexts.   Its relevance lies in equipping students with the conceptual and applied skills needed to analyse, evaluate and produce effective communication across social media, digital platforms and organisational environments, serving as a theoretical-practical foundation for subsequent units in digital marketing, content creation and strategic communication.
  • ProgramaProgramme
    Classical Communication Models – Lasswell – Shannon & Weaver – Jakobson Interactive and Critical Models – Schramm – Palo Alto School – Habermas Digital Communication – Social media platforms – Algorithms and interactivity – Filter bubbles and echo chambers Persuasion and Narratives – Persuasion theories – Digital storytelling Interpersonal Communication – Non-verbal communication – Relational communication Practical Workshops – Case analysis – Communication diagnostics – Group projects
  • ObjectivosObjectives
    The course aims to develop an understanding of the main communication models, enabling students to critically analyse communicational processes and apply these models to real cases, especially in digital contexts.   It also aims to strengthen skills in interpretation, diagnosis and message production, promoting critical thinking, media literacy, teamwork and the practical application of communication theories in digital and organisational environments.
  • BibliografiaBibliography
    McQuail, D. (2016). Introdução à Teoria da Comunicação. Vozes. McQuail, D. (2014). Teorias da Comunicação de Massa. Livros Horizonte. Oliveira, M., & outros autores. (2015). Teorias da Comunicação: Reflexões, Críticas e Aplicações. Atlas. Fiske, J. (2011). Introduction to Communication Studies. Routledge. Katz, E., & Lazarsfeld, P. (2006). Personal Influence. Routledge.
  • MetodologiaMethodology
    The course applies active and innovative methodologies, including real case studies, practical workshops, simulations, structured debates and digital content analysis. Online tools (Moodle, Canva, Metricool) and collaborative activities are used to apply communication models to real scenarios.   The critical use of generative AI supports analysis and example creation, fostering autonomy and critical thinking.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    6
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não
  • AvaliaçãoEvaluation

    Descrição

    Data limite

    Ponderação

    1 Mini Teste de avaliação

    1 Mini Teste de avaliação

    03-11-2025

    05-01-2026

    25%

    25%

    Trabalho Prático com defesa e apresentação

    Última aula

    40%

    Assiduidade e participação

    ------------

    10%