ISLA IPGT 15790

Content Management Systems

• ApresentaçãoPresentation

  This course develops skills for creating and managing dynamic web platforms. It integrates previous knowledge in an applied context, focusing on systems that facilitate the publication and maintenance of digital content without advanced programming. It covers the study and implementation of CMS, mainly WordPress, from installation to advanced customization with plugins and themes. It covers digital content management, search engine optimization, interface customization, the creation of specific content types and the implementation of security strategies. The course provides knowledge of good UX/UI practices, usability testing and digital marketing strategies applied to CMS. Its relevance is justified by linking web programming, interface design and digital marketing skills, preparing students to develop complete web projects autonomously, responding to the current needs of the job market.
• ProgramaProgramme

  Fundamentals of content management - Introduction to basic concepts, historical context and evolution of CMSs Digital marketing - Principles of SEO, SEM, PPC, evergreen content, landing pages and search engine optimization Content Management System - Platform overview, structure and core functionalities Types of Content Management Systems - Comparative overview of different platforms available on the market Open Source Content Management Systems - Focus on WordPress, Drupal and Joomla, advantages and applications Front-end and back-end interfaces - Dashboard, administration system and visual customization Advanced features - Plugins, extensions and customized content types Profile administration - Role hierarchy and user permissions Themes - Structure, customization, 'parent' and 'child' themes Content Management on Social Networks - Integrations with APIs and third-party services
• ObjectivosObjectives

  Recognize the role and importance of content management systems in the context of building the information and knowledge society; Understand how a content management system works. Identify the main techniques, methodologies and tools for managing content in web scenarios. Implement content management applications. Apply content management techniques to build networked information and communication spaces. Design, implement, install and use open source content management systems for the various communication sectors.   Skills Understand the content management process; Know the main Content Management tools available on the market, especially open source tools; Design, implement, install and use Content Management Systems;
• BibliografiaBibliography

  Barker, D. (2016). Web Content Management: Systems, features and best pratices. O´Reilly Media, Inc. ISBN: 978- 1491908129 Williaws, B. , Damstra, D. , Stern, H. (2015). Professional Wordpress: Design and Development. 3rd Edition. John Wiley & Sons, Inc. ISBN: 978-1118987247
• MetodologiaMethodology

  The course adopts methodologies that combine theory and practice in a project-based learning approach, with the development of a project throughout the semester. The hands-on methodology with real WordPress installation and configuration allows immediate learning of theoretical concepts. Weekly group challenges with subsequent collective discussion promote collaborative problem-solving and critical thinking. Peer evaluation in regular presentations fosters analytical skills and technical argumentation. The structuring of the project into three phases (alpha, beta and final) simulates the professional web development environment. Cross-testing, where groups test their colleagues' projects, provides experience in usability testing. Each team has a manager who monitors the projects by introducing elements of project management, while weekly goal-oriented autonomous work develops self-discipline and planning skills that are essential in the job market.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  6
• NaturezaNature

  Mandatory
• EstágioInternship

  Não