Digital Platforms and Social Networks

ApresentaçãoPresentation

This curricular unit aims to provide students with knowledge and broaden the domain of the concepts of the Web, Internet, Digital Platforms and Social Networks, in its broad sense, applied to Digital communication and Digital Marketing and Electronic Commerce. The constant technological evolution has led to the alteration of digital platforms and the emergence of social networks, so it is important to further study them to respond to the needs of society.

ProgramaProgramme

1) The Web as a communication tool 2) Web 2.0, Web 3.0 and Web 4.0 3) Concept of digital platforms 4) Types of digital platforms 5) From communication platforms to social networks 6) The Facebook phenomenon

ObjectivosObjectives

Social networks are the latest phenomenon of communication on the Web and too consistent to be able to think of a passing phenomenon (or fashion). Today, communicating on social networks is fundamental at the individual level, but also in the collective domain, whether it is a for-profit or non-profit initiative or institution. This course aims to provide students with: 1) as complete a knowledge as possible of the different digital platforms (their characteristics); 2) acquire tools to communicate on the main social networks.

BibliografiaBibliography

Solter,Jay David,(2001),Writing Space,Computers,Hypertext and the remediation of Print,lawrence Erlbaum Associates, Publishers, 2ªedição. Brink, T., Gergle D., Wood S.D., (2001) Usability for the Web:Designing Web Sites that Work,Morgan Kaufmann. Garrett,J. J. (2003),The Elements of User Experience, User-Centered Design for the Web,New Riders,Aiga.

MetodologiaMethodology

Also include innovative methodologies to support the teaching-learning process used.

LínguaLanguage

Português

TipoType

Semestral

ECTS

6

NaturezaNature

Mandatory

EstágioInternship

Não

ISLA IPGT 13310