ISLA IPGT 26393

Drawing up Business Models and Operational Plans

• ApresentaçãoPresentation

  Entrepreneurship and innovation have an increasingly significant role and importance in today's society. It is essential for students to develop entrepreneurial skills both for the development of their own entrepreneurial projects and for those carried out on behalf of others. The program designed for this Course Unit aims to achieve the following overall objective: To develop skills in designing business models and their subsequent implementation.
• ProgramaProgramme

  Strategic intentions: competitive advantages and strategic evaluation Innovation Business models Business Model Canvas Who Group, How Group, What Group and How Much Group
• ObjectivosObjectives

  At the end of the course the student is expected to be able to: Learn about business models Create and develop your business model and strategy Understand the value of target audience segmentation and optimise business model strategies.
• BibliografiaBibliography

  Anderson, C. (2017). A cauda longa (3ª ed.). Actual Editora. Blank, S. (2013, May). Why the Lean Startup Changes Everything. Harvard Business Review, 1-9. https://hbr.org/2013/05/why-the-lean-start-up-changes-everything Brown, T. (2008, June). Design thinking. Harvard Business Review, 1-9. Godin, S. (2018). This Is Marketing: You Can't Be Seen Until You Learn to See. Portfolio Guy, K. (2011). A arte do Empreendedor. Edições Vogais. Osterwalder, A. & Pigneur, Y. (2011). Criar modelos de negócio. D. Quixote Ries, E. (2011). The Lean Startup. Crown Business.  
• MetodologiaMethodology

  Project-based learning Peer teaching and learning Collaborative learning Experiential learning Storytelling
• LínguaLanguage

  Português
• TipoType

  Anual
• ECTS

  2
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

  Exemplo:

  Descrição	Data limite	Ponderação
  Trabalho prático	data a definir	80%
  Apresentação	data a definir	20%

   

  Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...