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ISLA IPGT 13314

Entrepreneurship and Innovation

Finance and Taxation
  • ApresentaçãoPresentation
    Entrepreneurship and innovation are increasingly important in today's society. Students must develop entrepreneurial skills both for developing entrepreneurial projects on their own and on behalf of others. The programme designed for this Curricular Unit aims to achieve the following result in terms of the general objective: To develop entrepreneurial, management, planning, creativity, and innovation skills.
  • ProgramaProgramme
    Chapter 1 - Introduction and Entrepreneurship Concepts  Concept and evolution over time New times, new challenges Cases in entrepreneurship and innovation in culture Chapter 2 - Entrepreneurial Culture Entrepreneurial culture Entrepreneurial environment Entrepreneurs Chapter 3 - Creativity and innovation Creativity and Innovation concepts and principles Creative Process Creativity and innovation promotion tools and techniques (idea generation) From problem to solution Chapter 4 - Business Models in Culture Business Models Strategic analysis and formulation (PEST analysis, SWOT, Mission, vision and objectives) Marketing for new business Team Prototype Budget, revenue streams and projects funding Business Plans Elevator Pitch Chapter 5 - Culture projects implementation and development
  • ObjectivosObjectives
    General objective: - To develop skills in entrepreneurship, management, planning, creativity and innovation; Specific objectives: - Understand the concept and importance of entrepreneurship and entrepreneurial culture; - Promote and implement creativity and innovation at an individual and group level; - Design and implement entrepreneurship projects.
  • BibliografiaBibliography
    Anderson, C. (2017). Review A cauda longa (3ª ed.). Actual Editora. Blank, S. (2013, May). Why the Lean Startup Changes Everything. Harvard Business, 1-9. https://hbr.org/2013/05/why-the-lean-start-up-changes-everything Brown, T. (2008, June). Design thinking. Godin, S. (2018). Harvard Business Review , 1-9. This Is Marketing: You Can't Be Seen Until You Learn to See Guy, K. (2011). A arte do Empreendedor Osterwalder, A. & Pigneur, Y. (2011). Edições Vogais. Criar modelos de negócio Ries, E. (2011). The Lean Startup. Crown Business.
  • MetodologiaMethodology
    Project-based learning Peer teaching and learning Collaborative learning Experiential learning Storytelling
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    6
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não
  • AvaliaçãoEvaluation

    Trabalho prático individual (video pitch) - 20%

    Trabalho prático de grupo (projeto) - 60%

    Trabalho prático individual (artigo) - 20%