Skip to main content

ISLA IPGT 13314

Entrepreneurship and Innovation

Executive MBA
  • ApresentaçãoPresentation
    The ‘Entrepreneurship and Innovation’ curricular unit focuses on developing skills for creating, implementing and managing innovative projects in business environments. It covers areas such as the development of new business ideas, evaluation of market opportunities, innovation methodologies, and the role of the entrepreneur in the global and digital context. This CU is essential for enabling students to apply entrepreneurial techniques in both start-ups and SMEs.
  • ProgramaProgramme
    - Introduction to Entrepreneurship: definition, types of entrepreneurs and role in the market. - Entrepreneurial Process: from the idea to the business plan and setting up the company. - Product and Service Innovation: methodologies and tools. - Business Models and Organisational Innovation. - Financing Strategies for Startups and Innovation. - Intrapreneurship and Innovation Culture in Companies. - Prototyping and Validation of Business Ideas. - Impact of Digital Transformation on Entrepreneurship. - Ethics and Social Responsibility in Entrepreneurship.
  • ObjectivosObjectives
    - Identify and evaluate innovative business opportunities. - Develop skills in creating and implementing new products, services and business models. - Analyse and apply different innovation methodologies  - Foster the ability to think critically about the business environment and propose innovative solutions. - Develop a solid business model with a focus on sustainability and scalability.
  • BibliografiaBibliography
    Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley. Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business. Blank, S., & Dorf, B. (2020). The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company. Wiley.  
  • MetodologiaMethodology
    - Project-based learning: development of a business model  - Entrepreneurship case simulations  - Study of real cases and participation of guest entrepreneurs. - Digital tools and feasibility tests for business ideas. - Continuous assessment with personalised feedback.
  • LínguaLanguage
    Português
  • TipoType
    Anual
  • ECTS
    1
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não