ISLA IPGT 23140

Event Planning, Organization and Management

• ApresentaçãoPresentation

  The unit of Planning and Organization of Tourism Events provides students with concepts, principles, techniques and terminologies associated with events.
• ProgramaProgramme

  1. Events such as positioning and competitiveness of tourist destinations 2. The relationship between events and tourist activity; 3. Motivation, experience and satisfaction in tourism and events 4. Conceptualization, characterization and typologies of events; ; 5. Planning  6. Execution and management of the event 7. Event design.
• ObjectivosObjectives

  It is intended to enable students to acquire a global perspective that allows them to understand and build knowledge around: a) the concepts, classification and typologies of events; b) event tourism, its economic, social, environmental and tourist impacts and the importance of resource monitoring; c) event planning, according to organizational and territorial contexts; d) the event organization process, in accordance with the rules of strategic and financial management; e) the importance of events as a factor of positioning and competitiveness of tourist destinations, in a perspective of complementarity and sustainable tourism development.
• BibliografiaBibliography

  Caetano, J. et al (2018). Gestão de Eventos. Lisboa: Escolar Editora Isidoro, A.; Simões, M.; Saldanha, S.; Caetano, J. (2023). Manual de Organização e Gestão de Eventos. Lisboa: Ed. Sílabo. Jones, L. J. (2020). The Event Planning Toolkit: Your Guide to Organizing Extraordinary Meetings and Events. Rowman & Littlefield Publishers. Vieira, J. M. (2015). Eventos e turismo: Planeamento e organização. Lisboa: Edições Sílabo Torres, M. (2021). Gestão e Produção de Eventos: da Ideia à Avaliação. Editora Appris.
• MetodologiaMethodology

  Active Learning can be used in this curricular unit, promoting practical activities that involve students directly in the learning process, such as organising events of various sizes. Problem-Based Learning (PBL) will also be applied by developing a problem situation related to the planning, organisation and event management in tourism. We will also apply Collaborative Learning which promotes collaboration between students, encouraging them to work in groups to actively participate in the planning, organisation and management of the events they are going to host.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  AVALIAÇÃO CONTÍNUA:

  Descrição	Ponderação
  Teste de Avaliação	40%
  Relatório final individual	60% Relatório Final (30%) Participação em todas as atividades de planeamento e organização do evento prático (30%)

   

  Nota mínima: 8 valores em todos os elementos de avaliação

  AVALIAÇÃO FINAL (1ª E 2º ÉPOCAS)

  Descrição	Ponderação
  Exame escrito individual	100%

  Nota mínima: 8 valores em todos os elementos de avaliação