ISLA IPGT 22489

Innovation and Entrepreneurship Management

• ApresentaçãoPresentation

  This course will give students the ability to understand and analyze a company as a whole, articulating the various functions that integrate it with the trends of the environment in which it operates; ability to harness the power of creativity and create innovative action plans for a company. You will discover that everyone can benefit from innovation and use their own ideas as a force for transformation. This module explains why innovation is so important in today's digital world. Four fundamental principles will be presented and will be the themes that we will follow throughout the course. innovation is not idea creation, it's about commercializing and exploitation of ideas; innovation represents different things to different people; innovation is a systemic capability of some companies; Innovation is everyone's job.
• ProgramaProgramme

  The imperative of innovation Types and patterns of innovation. Why innovation is important How innovation happens?four fundamental principles Defining the innovation challenge Internal barriers to innovation in companies What problem is the company trying to solve? The stages of the innovation value chain Advice for choosing a challenge The threats and opportunities of disruptive innovation Idea generation New products and services New ways of working New business models Structures and techniques for developing new ideas Intrapreneurship Innovation culture Entrepreneurship
• ObjectivosObjectives

  Develop skills in different methods and approaches for developing and designing new products/services. Align the innovation and product/service development process with the organization's strategic objectives and the business ecosystem. Present the concepts and techniques for initiating innovation in any type of organization. Identify the basic principles of innovation. Identify trends and challenges in innovation. Explore possible futures and scenarios. Know how to use business experimentation to turn all ideas into long-term reality. Incorporate new solutions to new business challenges in companies. Explore a whole new market while protecting the current one. Integrate sustainable innovation into companies. Culture of Innovation. Entrepreneurship and Intrapreneurship.
• BibliografiaBibliography

  Thompson, P., Gamble, & Strickland. (2012). Crafting and Executing Strategy - Concepts and Cases, McGraw-Hill. David A., Aaker, & McLoughlin, D. (2010). Strategic Market Management. WILEY. Clayton, C., & Current.  The Innovation Dilemma. Sarkar, S. Entrepreneurship and Innovation. Escolar Editora. Schilling, & Melissa. A. (2020). Gestão estratégica da inovação tecnológica (6ª ed.). McGraw-Hill Education.  
• MetodologiaMethodology

  Discussion and brainstorming Practical cases
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  Avaliação contínua

  Descrição	Data limite	Ponderação
  Apresentação de seminário	a definir	45%
  Participação nas aulas	a definir	15%
  Relatório individual	a definir	40%

   

  Avaliação por Exame

  - Todos os alunos terão direito a um exame final, a realizar num período de avaliação.