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ISLA IPGT 17473

Integrated Digital Project

Digital Marketing and Electronic Commerce
  • ApresentaçãoPresentation
    This course aims to provide students with knowledge and mastery of the basic and transversal concepts of a digital project.   To enable students, in a practical context, to apply the knowledge acquired in the creation, exploitation and development of digital products or services.   This course aims to introduce, for the first time in the curricular plan, methodologies of digital project development, through the application of concepts obtained during the first half of the course.   The UC also intends that students prepare themselves to develop autonomous skills and have their own ideas regarding the digital world.
  • ProgramaProgramme
    Theoretical classes: Presentation and discussion of concepts and theories within the following topics:     Identification of the idea of a project / digital service   Development of the concept   Commercial analysis   Product development   Market test   Adoption process   Dissemination   Structure of a business plan   Market research: products/services   Preparation of a program of equipment and resources   Regulatory framework of the project   Costs, investment and financing   Investment project   Applied tourism projects, case studies.     Theoretical-practical classes:   1. Practical application of the theoretical knowledge acquired in the course. 2. Elaboration of practical project.
  • ObjectivosObjectives
    Provide students with knowledge and mastery of the basic and transversal concepts of an integrated digital project. To guide students to the opportunities of the tourism market in what concerns:   Implementing digital, competitive, innovative and sustainable projects; Analyse the advantages, constraints and risks of financial investments in the sector; Transmitting the key concepts implicit in the management and programming of digital projects, developing an attitude of approaching the geographical, social and cultural contexts of framing the application of projects in real context.
  • BibliografiaBibliography
    Bibliografia e material de apoio ao projeto cedido pelo docente.   A definir conforme o projecto.
  • MetodologiaMethodology
    Teaching Methodology: Theoretical and practical classes using expository and questioning methods. Guided development of individual or group projects. Project supervision, presentations and discussions using active and participatory methods.   Assessment Methodology: a) Continuous Assessment Development, submission, presentation and defence of the Digital Innovation Project (PID): 100% of the final grade. PID presentation and defence: final class. Passing requires a minimum grade of 10/20.     b) Assessment by Examination Examination eligibility and requirements follow the ISLA-IPGT General Assessment Regulations, approved by Joint Order No. 10/2026 of 28 August. Examination consists of submitting, presenting and defending a PID, with requirements equivalent to continuous assessment.     Observations: No separate oral examinations are scheduled, apart from PID presentations and defences.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    6
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não
  • AvaliaçãoEvaluation

     

    Descrição

    Data limite

    Ponderação

    Projeto Integrado Digital

    Última aula

    100%