ISLA IPGT 24109

Integrating Project

• ApresentaçãoPresentation

  The Integrative Project UC is part of this course's study plan as a theoretical-practical unit, geared towards the integration and autonomous application of the knowledge and skills acquired throughout the study cycle. Its scope focuses on the development of an individual project, designed and executed in an integrated manner, covering strategic, creative, technical and communication dimensions. The CU covers the main areas of intervention associated with digital communication, namely the analysis of communication problems, the definition of strategies, the planning of content and formats, the implementation of digital solutions and the evaluation of their effectiveness.  
• ProgramaProgramme

  1. Integrative Project Framework The IP in the context of Digital Communication Project development methodologies 2. Problem Definition and Initial Analysis Identification of the communication problem or opportunity Definition of communication objectives Target audience analysis Benchmarking 3. Digital Communication Concept and Strategy Digital communication strategy Definition of formats, platforms and content 4. Project Planning Project structuring Planning Timetable 5. Design and Prototyping Content structure and organisation Conceptual and functional validation 6. Project Implementation Project production and development Integration of content and components 7. Testing, Evaluation and Adjustments Evaluation of communication effectiveness Usability and audience suitability testing Adjustments and improvements 8. Project Documentation and Presentation Report preparation Final presentation preparation Public presentation and critical defence
• ObjectivosObjectives

  At the end of the course unit, students should be able to: Develop, independently and in an integrated manner, a digital communication project, drawing on knowledge acquired throughout the study cycle; Analyse and define a digital communication problem or opportunity, identifying objectives, target audience and context of intervention; Design a coherent digital communication strategy, based on research, analysis and conceptual reasoning; Plan and execute creative and technical solutions appropriate to the proposed project; Apply project development methodologies in digital communication, respecting phases, deadlines and quality criteria; Produce and organise project documentation, highlighting the process, decisions made and results achieved; Present and publicly defend the developed project, demonstrating critical and reflective capacity on the process and final product.
• BibliografiaBibliography

  [Preencher APELIDO], [Preencher Primeiros Nomes] - [Preencher Título]. [Preencher Edição. Local de publicação :Editor, Ano de publicação. Descrição física. Série. ISBN)] [Preencher APELIDO], [Preencher Primeiros Nomes] - [Preencher Título]. [Preencher Edição. Local de publicação :Editor, Ano de publicação. Descrição física. Série. ISBN)  
• MetodologiaMethodology

  The Integrative Project course uses innovative student-centred methodologies, focusing on Problem-Based Learning and the independent development of an individual digital communication project. The teaching-learning process is based on the practical and progressive application of content to the project under development, promoting the integration of knowledge, critical reflection and informed decision-making. Continuous tutorial support, regular formative feedback and the use of the Moodle platform as a space for support, sharing and monitoring progress are central elements of the methodology adopted. The public presentation and critical defence of the project reinforce communication, argumentation and self-assessment skills, contributing to active, reflective learning oriented towards real contexts of professional practice.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  6
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  Avaliação Contínua

  Descrição	Data limite	Ponderação
  Trabalho prático (incluindo relatório de documentação técnica e produto do projeto);	final do semestre	60%
  Duas apresentações do desenvolvimento do projeto (20%+20%).	a meio do semestre e no final	40%

   

  Avaliação Final:

   Exame de Avaliação teórico-prático Global (TAG); 100% [a agendar pelos serviços]