Strategic Analysis and Strategic Planning

Applied Business Management for Micro and Small Enterprises

ApresentaçãoPresentation

This course promotes the development of theoretical and practical strategic thinking, applied to real case scenarios, through market analysis, competition analysis, strategic planning, and strategic control applied to companies and/or projects.
ProgramaProgramme

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ObjectivosObjectives

Strategically analyze the internal and external context; Apply the SWOT/PESTEL matrices to your company/project; Apply strategies included in the Ansoff Matrix to your company/project; Build a strategic map with SMART objectives;
BibliografiaBibliography

CISA, P., & CFE, M. A. (2012). Porter five forces vs resource based view-a comparison. Available at SSRN 1986725. Michael, E. (1998). What is strategy?. Molete, O. B., Mokhele, S. E., Ntombela, S. D., & Thango, B. A. (2025). The impact of IT strategic planning process on SME performance: A systematic review. Businesses, 5(1), 2. Zugay, B., & Zakaria, R. (2023). Ansoff matrix. SAGE Publications, Inc..
MetodologiaMethodology

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LínguaLanguage

Português
TipoType

Anual
ECTS

2
NaturezaNature

Mandatory
EstágioInternship

Não

AvaliaçãoEvaluation