ISLA IPGT 1005

Strategic Management

• ApresentaçãoPresentation

  Strategic planning is not just the sum of plans, programs, projects, activities, and tasks. It is a complex process that has as its maximum exponent the articulation, balance, and conjugation of the items mentioned above and even these with the available resources (human, material, and financial) and with the structure and culture of the organization. Planning has to be carried out with an effective and calculating forecast combined with flexibility in the face of the unexpected and the unpredictable, which allows for the necessary adjustments and reorientations throughout the process. The success of an organization depends on effective strategic management, even more so when we live in times of great and rapid change like the current ones. It is therefore essential that students develop management, planning, and business thinking skills, whether for the development and management of tourism projects on their own or on behalf of others.
• ProgramaProgramme

   Strategic thinking and planning The evolution of the concept of strategy and its conceptual framework Theoretical bases and basic concepts in strategy and business planning Strategy models and business planning The strategic management process Strategic analysis SWOT analysis PESTAL analysis Value chain and critical success factors Business portfolio analysis BCG and ADL matrix Strategic formulation Definition of objectives and strategies Product-Market Strategy Definition Organization and strategic implementation Organizational structure, culture, leadership Strategy and innovation Management Policies Strategic assessment and control The Balanced Scorecard Benefits, implementation, BSC success reasons Planning and Implementing CRM¿ CRM Tools CRM system implementation phases Strategic Customer Relationship Management BI Concepts and its relevance in management
• ObjectivosObjectives

  The Strategic Management course unit provides students with the concepts, principles, and terminologies of planning and strategic management, as the basis of the discipline, according to the activity of tourist companies. In this way it is intended to enable the students to acquire a global perspective that allows understanding and building knowledge around: a) the concepts of strategy and strategic planning; b) elaboration of the diagnosis and prognosis of strategic planning; c) the definition of business objectives and strategies; d) the systematization and implementation of business strategies; e) Strategic monitoring, evaluation, and control techniques.
• BibliografiaBibliography

  Cizmar, S., & Weber, S. (2022). Strategic management in tourism (2nd ed.). CABI. Evans, N. G. (2024). Strategic management for tourism, hospitality and events (4th ed.). Routledge. Freire, A. (2020). Estratégia: Criação de valor sustentável em negócios tradicionais e digitais. Bertand. Porter, M. E. (2017). Estratégia. HBR - 10 artigos essenciais. Actual Editora. Sabourin, V. (2021). Strategic management for the hospitality and tourism industry: Developing a competitive advantage. Apple Academic Press.      
• MetodologiaMethodology

  Project-based learning Peer teaching and learning Collaborative learning Experiential learning Storytelling
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  AVALIAÇÃO CONTÍNUA:

  Descrição	Ponderação
  Teste de avaliação escrita	40%
  Trabalho de grupo	60% (Componente escrita (40%) Apresentação (20%)

  NB: Nota mínima de 8 valores obrigatória em cada uma das componentes da avaliação.

   

   

   

  AVALIAÇÃO FINAL (1ª E 2º ÉPOCAS)

  Descrição	Ponderação
  Exame escrito individual	100%