The Professional Higher Technical Course (CTeSP) in Social Media Management and Digital Strategies aims to train professionals prepared to meet the challenges of digital communication in the 21st century, mastering the main tools, platforms, and strategies used in the social media universe.

In a scenario where online presence is crucial for the success of brands, companies, and personal projects, this course offers solid, practical training aligned with market demands, enabling students to plan, execute, and evaluate digital campaigns with real impact. Throughout the course, students will acquire skills in areas such as multimedia content management, strategic partnerships, performance metrics analysis, consumer behavior, digital ethics, storytelling, and online community monetization.

With a strong practical component, access to market tools, and a close connection to the business sector, this course provides a dynamic learning environment focused on employability.

The curriculum also includes an internship in the final semester, ensuring real professional experience essential for a successful transition to the job market.

• Holders of the 12th grade or legally equivalent qualification;
• Holders of CETs, CTeSP, or higher education degrees;
• Applicants over 23 years old who have passed exams specifically designed to assess their ability to attend higher education.

Additionally, candidates must have passed one of the following Relevant Subjects:

• Portuguese;
• Mathematics;
• Economics.

• Students with Secondary Education;
• Students accessing through the over-23 admission regime;
• Students holding a CET diploma (Technological Specialization Course);
• Students with Higher Education degrees (professional retraining).

The CTeSP in Social Media Management and Digital Strategies aims to train professionals specialized in the design, management, and analysis of digital communication strategies, with special focus on social media management and the development of strategic partnerships.

Throughout the course, students will acquire essential skills to face the challenges of contemporary digital marketing, mastering advanced tools and techniques that will enable them to plan, execute, and monitor campaigns on platforms such as Facebook, Instagram, TikTok, and LinkedIn.

The training aims to empower students to enhance the visibility, reputation, and impact of brands in the digital environment, promoting an ethical, creative, and results-oriented approach.

Throughout the course, students will develop a set of technical, strategic, and behavioral skills essential for professional performance in the field of social media and digital marketing.

Among the technical skills acquired, emphasis is placed on the ability to design and implement social media strategies tailored to different audiences and platforms, as well as managing digital campaigns aligned with the communication and marketing objectives of organizations.

Students will be able to identify collaboration opportunities with influencers and brands, as well as develop and manage digital partnerships aligned with the strategic goals of organizations.

In the area of content production, students will learn to create, edit, and optimize visual and audiovisual content adapted to the specificities of each social network, ensuring consistency with the brand's digital identity.

They will also be prepared to analyze and interpret performance metrics, using monitoring and data analysis tools to support strategic decisions and improve campaign returns.

The course also promotes skills in building a strong and consistent digital identity (branding), developing the appropriate positioning for brands and personalities in the digital ecosystem.

Additionally, transversal skills such as critical thinking, creativity, problem-solving, and adaptability to change are developed.

Students will be made aware of the ethics and responsibility in the use of social media, ensuring compliance with legal and regulatory standards, particularly regarding data protection, transparency in communication, and respect for user privacy.

Graduates of the CTeSP in Social Media Management and Digital Strategies will be prepared to join multidisciplinary teams in companies, communication agencies, startups, non-profit organizations, or their own projects, taking on roles both nationally and internationally.

Key professional opportunities include:

• Social Media Manager;
• Digital Marketing Specialist;
• Social Media Metrics and Performance Analyst;
• SEO and Digital Content Optimization Specialist;
• Branding and Digital Presence Consultant;
• Online Community Manager;
• Digital Partnerships and Collaborations Strategist;
• Multimedia Content Creator for Social Media.

The acquired training also enables the development of digital entrepreneurship projects and freelance services, responding to new dynamics of remote work and the global digital market.

The curriculum of the CTeSP in Social Media Management and Digital Strategies includes both general and specific subjects, providing graduates with the technical and scientific knowledge necessary to pursue further studies in higher education cycles.

Upon completion of the course, graduates may apply to continue their studies in a 1st Cycle program (Bachelor's degree), and later access 2nd and 3rd Cycle programs (Master's and Doctorate) in related or complementary fields such as Marketing, Communication, Advertising, Digital Technologies, Multimedia, among others.

This pathway promotes lifelong learning and enhances the academic and professional development opportunities for students.