ISLA IPGT 13057

Applied Business Project

• ApresentaçãoPresentation

  The discipline works as an integrating corollary of all the knowledge learned in the undergraduate course. In order to structure the combination of technical and academic knowledge with the business experiences and needs, the students will develop a Business Plan (based on an idea proposed by the student).   The objective is to provide students a valuable opportunity for practical experience in applying their knowledge, allowing companies that are interested in participating in this project, an opportunity to further develop their strategic planning considering the market trends and the diagnostic situation.
• ProgramaProgramme

  Definition of the Research Question / Idea Collecting information and analyzing data Identifying the problem Current solution Proposed solution Identification of trends and state of the art External analysis PESTEL Market: Stakeholders; Segmentation and Market Size Porter's 5 forces model Strategic Groups 3. Internal analysis Organizational structure Resources and key competencies SWOT analysis Strategy formulation Products / Services Vision, mission and objectives Canvas Business Model Balanced Score Card Economic and financial plan
• ObjectivosObjectives

  Development and integration of all conceptual and technical skills in the area of business management, integrated in a Diagnostic Study / Strategic Plan in direct contact with the real business environment, thus providing a deep perception of the reality of the market and of companies. The student must dominate all steps of the entrepreneurial process.
• BibliografiaBibliography

  Thompson, Peteraf, Gamble e  Strickland (2012), Crafting and Executing  Strategy - Concepts and Cases,  McGraw-Hill. David A. Aaker, Damien McLoughlin (2010), Strategic Market Management, WILEY; 2010. Julian Birkinshaw & Jonas Ridderstråle (2017), Fast/Forward: Make Your Company Fit for the Future Michael Lewrick, Patrick Link & Larry Leifer (2020), The Design Thinking Toolbox, WileyFreire, A. (2020). Estratégia: Criação de Valor Sustentável em Negócios Tradicionais e Digitais. Bertrand Editora Osterwalder, A. & Pigneur, Y. (2011). Criar modelos de negócio. D. Quixote. Osterwalder, A., Bernada, G., Pigneur & Y., Smith, A. (2015). Criar Propostas de Valor: Como criar produtos e serviços que os clientes querem. D. Quixote. Ries, E. (2011). The Lean Startup. Crown Business. Brown, T. (2008). Design thinking. Harvard Business Review, June, 1-9.  
• MetodologiaMethodology

  Collaborative and participatory work using online tools: MIRO, TRELLO, WEF Strategic Intelligence. Use of the Business and Innovation Laboratory.
• LínguaLanguage

  Português
• TipoType

  Anual
• ECTS

  8
• NaturezaNature

  Mandatory
• EstágioInternship

  Não