Skip to main content

ISLA IPGT 15805

Business Initiative and Entrepreneurship

Digital Marketing and Electronic Commerce
  • ApresentaçãoPresentation
    This curricular unit aims to provide students with knowledge and mastery of the concepts of Entrepreneurship and Innovation, and its interconnection with the business area.   Provide the students with knowledge and domain on the basic and transversal concepts of enterprises.   To enable students, in a working context, to demonstrate an entrepreneurial and innovative spirit.
  • ProgramaProgramme
    1. Entrepreneurship and entrepreneurial spirit   2. The company   3. Incentives for entrepreneurship   4. Team building and people management   5. Market   6. Business plan and the analysis and evaluation of an investment project
  • ObjectivosObjectives
    Develop knowledge and concepts of Companies;   - Identify critical issues in the creation of a new company.   - Select and implement a business plan model.   - Apply techniques to execute new business projects, using different management tools and instruments.   - Apply techniques of business presentation, in the start-up phase of a new company.   - Demonstrate effective leadership skills at the start-up of a new business.
  • BibliografiaBibliography
    Sarkar, Soumodip (2007), Empreendedorismo e Inovação, Escolar Editora, Lisboa.   Ferreira, M., Santos, J. e Serra, F, (2008), Ser Empreendedor: Pensar, criar e moldar a nova empresa, Edições Sílabo, Lisboa.   Costa, H. e Ribeiro P. C. (2007), Criação e Gestão de Micro-Empresas e Pequenos Negócios, Lidel ¿ Edições Técnicas, 5ª Edição, Lisboa.   DRUCKER, Peter F. (1987) Inovação e Espírito Empreendedor. São Paulo: Pioneira, 1987.   Hisrich, R. D., Peters, M. P. e Shepherd, D. A., (2005), Entrepreneurship, McGraw-Hill, 6ª Edition, New York.
  • MetodologiaMethodology
    Teaching methodology: Theoretical classes - Expositive and interrogative method. Individual and group work. Presentations and discussion - Active and participatory method. Evaluation methodology: a) Curricular Evaluation (according to the Pedagogical Regulation of the CTeSP) Global Assessment Test (GAT) (45% minimum score 7) Realization and presentation of an group work (45%, minimum score 7) Attendance and Attitudes (10%) Global Assessment Test - Last lesson. Presentation and defense of the Works: Penultimate lesson b) Final Evaluation All students will be entitled to a final exam, to be held in an evaluation season. Observations: - No oral exams will be taken in this Curriculum Unit.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    3
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não