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ISLA IPGT 10464

Communication Theory

Digital Communication
  • ApresentaçãoPresentation
    Digital Media  Communication Sciences
  • ProgramaProgramme
    1. The Information Supports:Channel, Media and Code 2. The Feedback of Information in Evolutionary Metamorphosis 3. Communication as a Shared Autonomous Process 4. Codes and Meaning in the Communicative Process 5. Communication and Acculturation 6. The History Factor of Social Development 7. Exchanges and Transaction Flows 8. Diversity and Homogeneity 9. Hypodermic Theory, Critical Theory, and Functionalist Cultural Industries 10. Linguistic Structuralism and Mass Communication 11. The Lasswell Model and the Impact of Propaganda 12. The Formal and Instrumentalist Model of Shannon and Weaver 13. The Ideologization of Contemporary Communication 14. Models and Effects of Media 15. Planned Communication in the Information Society 16. The Critical Dimension of Communication for Decision-Makers 17. The Outlines of General Theory of Social Fields 18. The Media Field and Political Institutions 19. Media Freedom and Conventional Limits 20. The Communicational Globalisation
  • ObjectivosObjectives
    Understanding of the communication phenomenon, how it takes place, and its mechanisms and functions. Knowing the forms of research and the resulting theories of communication. Familiarization with the history, studies and authors of communication, as well as its dynamics and effect on the transformation of sociological reality of each time.
  • BibliografiaBibliography
    MATTELART, Michèle e Armand, História das Teorias da Comunicação, Campo das Letras, Porto WOLF, Mauro, Teorias da Comunicação, Editorial Presença, Lisboa INGLIS, Fred, A Teoria dos Media.Veja, Gabinete de Edições, Lisboa RODRIGUES, Adriano Duarte, Estratégias da Comunicação, Editorial Presença, Lisboa SOUSA, Jorge Pedro, As Notícias e os seus Efeitos, Minerva editora, Coimbra
  • MetodologiaMethodology
    The curricular unit uses innovative methodologies that promote active and collaborative learning. Problem-based learning (PBL) puts students at the center of the process, challenging them to solve practical cases with critical thinking. Case studies and simulations allow students to apply theory to real-world scenarios, while digital tools facilitate collaboration and instant feedback. Gamification makes the process engaging, with games that encourage critical analysis. Continuous assessment is based on reflections, encouraging self-criticism and continuous development of skills. 
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    3
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não