ISLA IPGT 10464

Communication Theory

• ApresentaçãoPresentation

  The course unit “Communication Theory” aims to present and contextualize theoretical concepts related to communication and the media. It also seeks to introduce communication as a scientific field in articulation with professional practices. The course is structured to stimulate critical and contemporary debate around the concepts addressed, aligned with the challenges posed to digital communication. This unit plays a fundamental role in preparing students to become professionals who are aware of the theoretical frameworks underpinning communication and capable of applying them to the professional challenges of everyday life. It is also a relevant course unit for students who wish to pursue advanced studies, particularly at the master’s and doctoral levels.
• ProgramaProgramme

  Module 1: Introduction to Communication Theories - General framework of communication sciences as a scientific field - Empirical objects in communication sciences - Communication models and their socio-historical contexts   Module 2: Theoretical Currents and Schools - Theories of effects: convergences and divergences with the contemporary field - Critical perspective: The Frankfurt School - Cultural studies and the Birmingham School   Module 3: Communication Theories and Contemporary Challenges - Digital environment and convergence - Representations and stereotypes in the context of algorithmisation  - Journalism as a social construction
• ObjectivosObjectives

  - Identify theoretical currents and concepts within communication sciences as a scientific field; - Develop the ability to associate key concepts with contemporary professional and ethical dilemmas; - Understand and discuss concepts in relation to the socio-historical contexts in which they were developed; - Analyse the possibilities and limitations of the theoretical currents studied through analysis, discussion, and examples; - Express oneself orally in a clear and cohesive manner, establishing constructive and respectful dialogues.
• BibliografiaBibliography

  Serra, J. P. (2007). Manual de Teoria da Comunicação. Livros Labcom. https://www.labcom.ubi.pt/antigo_labcom/book/51 Sousa, P. (2006). Elementos de Teoria e Pesquisa da Comunicação e dos Media. http://bocc.ufp.pt/pag/sousa-jorge-pedro-elementos-teoria-pequisa-comunicacao-media.pdf Hall, S., Chritcher, C., Jefferson, T., Clarke, J., & Roberts, B. (1999). A produção social das notícias: o mugging nos média. In N. Traquina (Ed.), Jornalismo: questões, teorias e “estórias”, 2.ed., (pp. 224–262). Vega. Wolf, M. (2006). Teorias da Comunicação. Editorial Presença.   
• MetodologiaMethodology

  To make the teaching and learning process dynamic and engaging, the course unit “Communication Theory” employs a range of techniques and strategies linked to innovative teaching methods. Active student participation is fostered through interactive challenges, games, collaborative construction of practical examples, and the use of digital resources.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  6
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  Tendo em conta os módulos propostos, as metodologias inovadoras de ensino utilizadas e as diferentes atividades propostas, a UC "Teoria da Comunicação" permitirá aos estudantes adquirir conhecimentos fundamentais para seu o desenvolvimento profissional.
  A avaliação proposta busca analisar habilidades analíticas e reflexivas no âmbito da Teoria da Comunicação por meio da escrita e da apresentação oral de trabalho. Espera-se que os estudantes sejam capazes de associar conceitos a questões práticas contemporâneas da comunicação digital.

  Descrição	Data limite	Ponderação
  Apresentação oral de trabalho	04-11-2025 e/ou 11-11-2025	50%
  Teste	02-12-2025	50%