Skip to main content

ISLA IPGT 13301

Design and Visual Communication

Multimedia
  • ApresentaçãoPresentation
    Exploration of the graphic elements of design and visual communication and their application in different media as a way of constructing meaning through the use of design practices, languages and methods.
  • ProgramaProgramme
      1. Signal, sign and semiotics Sense, meaning, reference Meaning and consciousness  2. Semiology of objects Writing, film, television  3.Introduction to the History of Graphic Design  Placement of Design and Visual Communication in History Principles of Graphic Design  The basic elements The Grid  Hierarchy of Elements Working Image Illustration Photography  Word and Image Tools and Materials  4. The Communication Communication strategies Communication as a process Composition Design to Print (publishing, advertising, packaging) Design for Screen (Internet, Multimedia) 
  • ObjectivosObjectives
    To speak of images is to speak of human activity and all the sciences connected with it, because they all refer to the signs that shape them, their meaning, their functioning and their use.  This is the field where the teaching of this aspect is located, with special attention to the production of meaning in the construction of the image. To empower the student to have a personal opinion, independently of academic and commercial practice. To raise student awareness in order to familiarise him/herself with human communicative capacities, namely with regard to perception, cognitive processing and multisensory responses. Competences:  -Know the fundamentals of design;  -Acquire knowledge of the basic principles of visual communication;  -Know how to think, decode information and transform visual codes;  Develop experimental, research and self-critical attitudes;  -Be able to realise an artistic project, mastering its different methodological phases.
  • BibliografiaBibliography
    Carmelo, L., (2014). Semiótica – uma introdução, Europa-América.  Davis, M e Hunt, J. (2017). Visual Communication Design. New York: Bloodmsbury Publishing Pic.  Gordon, B.; Gordon, M.,(2012). O Essencial do Design Gráfico, Senac.  Munari, B. (2017),, Design e Comunicação Visual, Edições 70.  Newark, Q.,(2007). What is Graphic Design?; Rotovision. 
  • MetodologiaMethodology
    Design Thinking Methodology,  PBL - Project based Learning;  Participatory and co-operative methodologies; Case studies.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    6
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não