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ISLA IPGT 10140

Design Theory and Practice

Multimedia Product Development
  • ApresentaçãoPresentation
    This curricular unit proposes the acquisition and development of organizational skills in the foreseeable phases of organization, conception and development of graphic and multimedia communication design. That the student understands and knows how to put into practice different design theories and methodologies, subdividing the phases, with emphasis on problem solving, idea creation, form design, prototyping and testing, and development. Explore the roles and attitudes of the designer from the perspective of the creative thinker who works to transform localized contexts in systems that are also changing. Know how to implement creative mechanisms associated with the design project, through different methodological paradigms and systematic heuristics and processes along the lines of design methods and design thinking. The ability to think critically and visually about the identity and ideology of the design artifact.   
  • ProgramaProgramme
    Definitions of the concept of design; From Design to Communication Design; Aesthetics, Fashion, Design, Redesign, Kitsch, Styling and Restyling. Design, authorship and ethics. The designer as a catalyst in processes of change. From Design Methos to Design thinking. Design theories and design methodology from the perspective of 20th and 21st century designers; Design methodology proposals;    Defining or redefining problems: Briefing and refining the briefing; guided visual research; observation; synchronic and diachronic analysis; mood boards; case studies; focus groups; transforming the order.    Techniques and methods for stimulating the generation of ideas;    Graphic representation of shapes: printing technique; simplification by leveling and accentuation; visual and formal exploration by digital and analog means;    Modeling and prototyping:    Presentation of the project;    Death of the object and second uses. Design for a digital world.
  • ObjectivosObjectives
    This curricular unit proposes the acquisition and development of skills in the predictable phases of organization, conception and development of graphic communication and multimedia design. That the student understands and knows how to put into practice different design theories and methodologies, subdividing the phases, with emphasis on problem solving, idea creation, form design, prototyping and testing, and development. Explore the roles and attitudes of the designer from the perspective of the creative thinker who works to transform localized contexts in systems that are also changing. Know how to implement creative mechanisms associated with the design project, through different methodological paradigms and systematic heuristics and processes along the lines of design methods and design thinking. The ability to critically reflect and visually think about the identity and ideology of the design artifact.
  • BibliografiaBibliography
    Baldwin, J., Roberts, L. (2006). Visual Communication, from theory to practice. Ava Publishing. Heller, S.; Pomeroy, K. (1997). Design literacy, understanding graphic design, Allworth Press. Julier, G. (2007). The culture of design. SAGE. Karjaluoto, Eric. (2014). The design method ? A philosophy and process for functional visual communication. New Riders. Lupton, E. (2013). Intuic¿a¿o, ac¿a¿o, criac¿a¿o (graphic design thinking). Gustavo Gili. Potter, N. (2002). What Is a Designer: Things, Places, Messages. Hyphen Press. Resnick, E. (2003). Design for communication: conceptual graphic design basics. John Wiley & Sons. Shaughnessy, Adrian. (2010). How to be a graphic designer without losing your soul. Princeton Architectural Press. Tomitsch, M., Borthwick, M., Ahmadpour, N., Cooper, C., Frawley, J., Hepburn, L.A., Kocaballi, A.B., Loke, L., Nu¿n¿ez-Pacheco, C., ? Straker, K., ?Wrigley, C. (2021). Design. Think. Make. Break. Repeat. A Handbook of Methods (revised edition). BIS Publishers
  • MetodologiaMethodology
    Some of the methodologies applied in the curricular unit seek to promote practical learning adapted to the present day:  Design Thinking  PBL- Project Based learning / PBL Problem based Learning  Inverted classroom 
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    3
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não