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ISLA IPGT 24406

Digital Transformation and e-Business

IT for eCommerce
  • ApresentaçãoPresentation
    The Internet and digitization have favored online transactions of goods and services between multiple actors, be they companies, private individuals, or governments. Technological innovations continue to drive the expansion and widening of existing solutions through increased confidence and maturity in purchasing processes, contributing decisively to the continued growth of e-commerce.  
  • ProgramaProgramme
    Digital Transformation: Introduction and fundamentals Contextualization of new technological paradigms as disruptive tools Practical applications and organization transformation: e-Commerce as a transformation agent The management of change in the organization and competences (the importance of softskills) The management of transformation and innovation processes Cases of Digital Transformation Analysis and discussion of case studies Creation of a Roadmap for Digital Transformation in the company
  • ObjectivosObjectives
    The objectives of the course: Identify a roadmap for digital transformation Realize the inevitability of digital transformation through case studies Identify a set of strategic drivers that contribute to digital transformation Understand the need to implement a new mindset and new skills in the organization Identification of new business opportunities in the context of digital transformation Understand the importance and potential of e-commerce in the new economy: from business models to e-marketingtechniques.
  • BibliografiaBibliography
    Lewrick, M., (2018) "The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems", Wiley, ISBN 978-3800656370 Rogers, D. L., (2016) "The Digital Transformation Playbook: Rethink Your Business for the Digital Age", Columbia University Press, ISBN 978-0231175449 Sacolick, I. (2017) "Driving Digital: The Leader's Guide to Business Transformation Through Technology", McGraw- Hill Education, ISBN 978-0814438602 Siebel, T., (2019) "Digital Transformation: Survive and Thrive in an Era of Mass Extinction", RosettaBooks, ISBN 978- 1948122481 Venkatraman, V., (2017) "The Digital Matrix: New Rules for Business Transformation Through Technology", LifeTree Media, ISBN 978-9386495440  
  • MetodologiaMethodology
    The UC is structured in two main components, which complement each other: theoretical and expository classes and practical and experimental classes. In theoretical classes, the defined programmatic contents are explored, and students are invited to actively participate in the classes. In the theoretical-practical classes, works are proposed to apply the knowledge acquired in the theoretical classes, as well as the presentation of works/studies by the students.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    3
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não