ISLA IPGT 22359

E-Commerce and Digital Marketing

• ApresentaçãoPresentation

  The Internet and digitization have favored online transactions of goods and services between multiple actors, be they companies, private individuals, or governments. Technological innovations continue to drive the expansion and widening of existing solutions through increased confidence and maturity in purchasing processes, contributing decisively to the continued growth of e-commerce.
• ProgramaProgramme

  Digital economy and E-Commerce. Fundamental concepts within the digital economy. Main types of e-commerce and business models. A presence in e-commerce-web sites, mobile sites and Apps. Analytics and characterization of an e-commerce Website. Electronic markets: structure and mechanisms of Marketplaces. Content Management. Strategic guidance for choosing the best platforms available for creating an online project. Digital Marketing. New skills in Digital Marketing. Strategies and Technologies. Digital Marketing and e-commerce project. Develop and implement a marketing strategy in digital environment. E-commerce security: - Public key infrastructures; Encryption technologies; digital certificates and digital signatures. Electronic Business Support technologies: Web information systems; E-commerce Software; Enterprise Integration Technologies. Legislation; Protection of personal data in e-commerce.
• ObjectivosObjectives

  Its purpose is to provide students with knowledge of the various structures and types of transactions, through electronic means, as well as their benefits to organizations, consumers and society and their limitations and the impact on businesses. Prepare for the strategic use of the Internet as an instrument for the development of new business and behavior models. Consolidate basics about the Internet and the services available on this network and about domain names and registration and hosting sites. Present the various types of trade and their importance to companies. Sensitize students to the potentialities of online marketing, the dissemination of products and services on the Internet and the importance of Social Networks.
• BibliografiaBibliography

  Antunes, L. (2018). Pôr em prática o RGPD: O que muda para nós e para as organizações. FCA. ¿Ellis-Chadwick, F., & Chaffey, D. (2022). Digital marketing (8th ed.). Pearson Education. Gouveia, M. (2022). Marketing digital – O guia completo. Ideias de Ler. Martínez-López, F. J., Martinez, L. F., & Brüggemann, P. (Eds.). (2024). Advances in digital marketing and e-commerce: Fifth International Conference, 2024. Springer. Neto, J., Afonso, C., Amaral, I., Monteiro, D., & Ramondes, J. (2016). Marketing digital & e-commerce. WOOK.
• MetodologiaMethodology

  - Develop learning in which students learn by solving real-world problems, working on practical projects. - Develop collaborative learning, promoting collaboration between students, encouraging group problem solving and knowledge sharing.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  4
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  Descrição dos instrumentos de avaliação (individuais e de grupo), testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
   

  Exemplo:
   

  Descrição	Data limite	Ponderação
  Teste de avaliação	Último dia de aulas	60%
  Trabalhos realizados durante as sessões letivas		40%

  
  Avaliação Final:
  
  Os estudantes que não tenham sucesso na avaliação curricular podem realizar exames nas épocas de avaliação definidas pela instituição.