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ISLA IPGT 22359

E-Commerce and Digital Marketing

Computing Engineering
  • ApresentaçãoPresentation
    The Internet and digitization have favored online transactions of goods and services between multiple actors, be they companies, private individuals, or governments. Technological innovations continue to drive the expansion and widening of existing solutions through increased confidence and maturity in purchasing processes, contributing decisively to the continued growth of e-commerce.
  • ProgramaProgramme
    Fundamental concepts within the digital economy. Digital economics. E-Commerce. Fundamental concepts within the digital economy. Main types of e-commerce and business models. A presence in e-commerce-web sites, mobile sites and Apps. Analytics and characterization of an e-commerce Website. Electronic markets, structure and mechanisms Marketplaces. Content Management. Strategic guidance for choosing the best platforms available for each project. in creating your online project. Digital Marketing. New skills in Digital Marketing. Dtrategies and Technologies. Web Marketing and e-commerce project. Develop and implement a marketing strategy in digital environment. E-commerce security: - Public key infrastructures; Encryption technologies; digital certificates and digital signatures. Electronic Business Support technologies: Web information systems; E-commerce Software; Enterprise Integration Technologies. Legislation. Protection of personal data in e-commerce.
  • ObjectivosObjectives
    Its purpose is to provide students with knowledge of the various structures and types of transactions, through electronic means, as well as their benefits to organizations, consumers and society and their limitations and the impact on businesses. Prepare for the strategic use of the Internet as an instrument for the development of new business and behavior models. Consolidate basics about the Internet and the services available on this network and about domain names and registration and hosting sites. Present the various types of trade and their importance to companies. Sensitize students to the potentialities of online marketing, the dissemination of products and services on the Internet and the importance of Social Networks.
  • BibliografiaBibliography
    Neto, J., Afonso, C., Amaral, I., Monteiro, D., Ramondes, J. (2016). Marketing Digital & E-Commerce, ISBN: 9789728994723, WOOK. Antunes, L., (2018). Pôr em Prática o RPGD. O que muda para nós e para as organizações, FCA. Rocha M. L., Marques A. M. e Bernardo A. L. (2004). Guia da Lei do Comércio Electrónico, Editora Centro Atlântico, 2004. Integração de Sistemas de Informação , Miguel Mira da Silva, FCA. Ramalho, J. C., Henriques, P. XML & XSL, FCA, ISBN: 972-722-347-8. Lencastre, A., Marques, A. M., Lopes, R. M. (2004). Guia da Lei do Comércio Electrónico, Edições Centro Atlântico, 2004.  
  • MetodologiaMethodology
    - Develop learning in which students learn by solving real-world problems, working on practical projects. - Develop collaborative learning, promoting collaboration between students, encouraging group problem solving and knowledge sharing.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    4
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não