ISLA IPGT 13158

E-commerce

• ApresentaçãoPresentation

  The Internet and digitization have favored online transactions of goods and services between multiple actors, be they companies, private individuals, or governments. Technological innovations continue to drive the expansion and widening of existing solutions through increased confidence and maturity in purchasing processes, contributing decisively to the continued growth of e-commerce.
• ProgramaProgramme

  Introduction to e-commerce: main types of e-commerce, business models and taxonomy, impact on organizations. Electronic markets, structure and mechanisms. Electronic payment systems and technologies: Security in e-commerce: Public key infrastructures; Encryption technologies; Digital certificates and digital signatures. Support technologies: Information systems for the web; E-commerce software; Enterprise integration technologies. Electronic Institutions and Virtual Enterprises: Standards, authentication, automatic contracts, monitoring, reputation; Selection of business partners; Specification of electronic contracts. Marketing and advertising on the web: strategies and technologies. Legislation
• ObjectivosObjectives

  Its purpose is to provide students with knowledge of the various structures and types of transactions, through electronic means, as well as their benefits to organizations, consumers and society and their limitations and the impact on businesses. Prepare for the strategic use of the Internet as an instrument for the development of new business and behavior models. Consolidate basics about the Internet and the services available on this network and about domain names and registration and hosting sites. Present the various types of trade and their importance to companies. Sensitize students to the potentialities of online marketing, the dissemination of products and services on the Internet and the importance of Social Networks.
• BibliografiaBibliography

  Silva M., Silva A., Romão A., Conde N., ¿Comércio Electrónico na Internet, 2ª Edição Actualizada¿, FCA, 2003 Fingar P., Kumar H., Sharma T., ¿Enterprise e­Commerce¿, Meghan­Kiffer Press, 2000 Nuno Bernardo, ¿Comércio Electrónico ­ Marketing e Vendas¿, Sociedade Portuguesa de Inovação, Editorial Principia¿ He M., Jennings N. R. e Leung H., ¿On agent­mediated electronic commerce¿, IEEE Trans on Knowledge and Data Engineering 15 (4), 2003. Rocha M. L., Marques A. M. e Bernardo A. L., ¿Guia da Lei do Comércio Electrónico¿ Editora Centro Atlântico, 2004 Silva A., ¿Agentes de Software na Internet¿, Editora Centro Atlântico, 1999  
• MetodologiaMethodology

  Also include innovative methodologies to support the teaching-learning process used
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não