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ISLA IPGT 23151

Entrepreneurship and Innovation in Tourism

Tourism Management
  • ApresentaçãoPresentation
    Entrepreneurship and Innovation have increasing importance and importance in today's society. It is essential that students develop entrepreneurial skills either for the development of tourism entrepreneurial projects on their own or on behalf of others. The program designed for this Curricular Unit aims to obtain the following result in terms of general objective: Develop skills in Entrepreneurship, management, planning and creativity, and innovation.
  • ProgramaProgramme
    Descrição dos conteúdos Introduction and entrepreneurship concepts Concept and evolution over time New times, new challenges Cases in entrepreneurship and innovation in culture Entrepreneurial culture Entrepreneurial culture Entrepreneurial environment Entrepreneurs Creativity and innovation Creativity and Innovation concepts and principles Creative Process creativity and innovation promotion tools and techniques (idea generation) From problem to solution Business Models in culture Business Models Strategic analysis and formulation (PEST analysis, SWOT, Mission, vision, and objectives) Marketing for new business Team Budget, revenue streams, and culture projects funding Prototype Business Plans Elevator Pitch Tourism projects implementation and development
  • ObjectivosObjectives
    At the end of the course, the student is expected to be able to: - To develop skills in entrepreneurship, management, planning, creativity, and innovation. The specific skills to be developed are: - To understand the concept and the importance of entrepreneurship and of entrepreneurship culture; - To promote and implement creativity and innovation both at individual and group levels, namely in tourism; - To create and implement tourism business projects.
  • BibliografiaBibliography
    Anderson, C. (2017). A cauda longa (3ª ed.). Actual Editora. Blank, S., & Dorf, B. (2012/2020 print). The startup owner’s manual: The step-by-step guide for building a great company. K&S Ranch Press. Godin, S. (2018). This Is Marketing: You Can't Be Seen Until You Learn to See. Portfolio Osterwalder, A. & Pigneur, Y. (2011). Criar modelos de negócio. D. Quixote Ries, E. (2011/2020 print). The lean startup: How today’s entrepreneurs use continuous innovation to create radically successful businesses. Crown Business. Ratten, V., Braga, V., Álvarez-García, J., del Río-Rama, M. C., & others. (2023). Tourism innovation: Technology, sustainability and creativity. Routledge. Tajeddini, K., Merwe, M. van der, & Ratten, V. (Eds.). (2024). Handbook of tourism entrepreneurship. Edward Elgar Publishing.  
  • MetodologiaMethodology
    Project-based learning Peer teaching and learning Collaborative learning Experiential learning Storytelling
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    5
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não
  • AvaliaçãoEvaluation

    AVALIAÇÃO CONTÍNUA:

    Descrição

    Ponderação

    Trabalho prático de grupo

    15%

    (trabalho escrito 7,5%; Apresentação 7,5%)

    Trabalho prático individual (video pitch)

    30%
    Trabalho prático de grupo

     55%

    (Trabalho escrito 35%; Apresentação intercalar 5%; Apresentação final 15%)

    Nota mínima de 8 valores obrigatória em cada uma das componentes da avaliação.

     

     

     

    AVALIAÇÃO FINAL (1ª E 2º ÉPOCAS)

    Descrição

    Data limite

    Ponderação

    Exame escrito individual

    de acordo com o Calendários de Exames

    100%

    NB: Nota mínima de 8 valores obrigatória em cada uma das componentes da avaliação.