ISLA IPGT 24195
Event Management and Organisation
Tourism, Hotel and Restaurant Management
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ApresentaçãoPresentationThe unit provides students with concepts, principles, techniques and terminologies associated with events.
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ProgramaProgramme1. Events such as positioning and competitiveness of tourist destinations 2. The relationship between events and tourist activity; 3. Motivation, experience and satisfaction in tourism and events 4. Conceptualization, characterization and typologies of events; ; 5. Planning 6. Execution and management of the event 7. Event design.
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ObjectivosObjectivesIt is intended to enable students to acquire a global perspective that allows them to understand and build knowledge around: a) the concepts, classification and typologies of events; b) event tourism, its economic, social, environmental and tourist impacts and the importance of resource monitoring; c) event planning, according to organizational and territorial contexts; d) the event organization process, in accordance with the rules of strategic and financial management; e) the importance of events as a factor of positioning and competitiveness of tourist destinations, in a perspective of complementarity and sustainable tourism development.
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BibliografiaBibliographyCaetano, J. et al (2018). Gestão de Eventos. Lisboa: Escolar Editora Isidoro, A.; Simões, M.; Saldanha, S.; Caetano, J. (2013). Manual de Organização e Gestão de Eventos. Lisboa: Ed. Sílabo. Jones, L. J. (2020). The Event Planning Toolkit: Your Guide to Organizing Extraordinary Meetings and Events. Rowman & Littlefield Publishers. Vieira, J. M. (2015). Eventos e turismo: Planeamento e organização. Lisboa: Edições Sílabo
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MetodologiaMethodologyActive Learning can be used in this curricular unit, promoting practical activities that involve students directly in the learning process, such as organising events of various sizes. Problem-Based Learning (PBL) will also be applied by developing a problem situation related to the planning, organisation and event management in tourism. We will also apply Collaborative Learning which promotes collaboration between students, encouraging them to work in groups to actively participate in the planning, organisation and management of the events they are going to host.
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LínguaLanguagePortuguês
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TipoTypeSemestral
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ECTS6
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NaturezaNatureMandatory
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EstágioInternshipNão
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AvaliaçãoEvaluation
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
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40%
Trabalhos de avaliação contínua
trabalho de grupo - Eventos no mundo= 5%
participação em aula =10%
15%
Trabalho Prático:
Prática: 30%
Relatório: 15%
45%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...


