ISLA IPGT 21636

Innovation and Experience Design in Tourism

• ApresentaçãoPresentation

  Tourism and its experiences are multidisciplinary activities that drive territorial development by bringing together community, destination and visitor. The tourist experience is holistic and integrative, aiming to transform the visitor through memorable moments that engage the five senses, foster well-being and reveal cultural, emotional and heritage values. Innovative experiences emerge from creative processes capable of surprising the tourist and enhancing local identity, often through co-creation between the community and the visitor. Experience design provides the framework for this creation by ensuring that tourism products and services respond to users’ real needs, reducing failures through prototyping, testing and continuous improvement.
• ProgramaProgramme

  Innovation in tourism Experience design in tourism Storytelling, authenticity and identity-based experience Multisensory experiences and immersive technologies in tourism Sustainability and social responsibility Co-creation and intersectoral collaboration
• ObjectivosObjectives

  The curricular unit is oriented towards a deep understanding of the role of experiences in tourism and of the processes through which places are created within their social, cultural and political contexts. Recognising that experiences are both subjective and shaped by narratives and identities, students explore how experiential themes such as emotion, culture, authenticity, heritage, leisure, adventure and nature contribute to and influence experiential value.
• BibliografiaBibliography

  Andrade-Cunha, M., Irimia-Diéguez, A., & Perea-Khalifi, D. (2025). Co-creation of experiences in tourism: A systematic review. Tourism & Management Studies, 21(2), 29-51. Eshuis, J., & Ripoll-Gonzalez, L. (2025). Conceptualising place branding in three approaches: Towards a new definition of place brands as embodied experiences. Journal of Place Management and Development. Estaregue, D. (2023). Design de experiência turística: Uma proposta de método para concepção de experiências no turismo. RITUR - Revista de Turismo, 386. Kasemsarn, K., & Nickpour, F. (2025). Digital storytelling in cultural and heritage tourism: Social media integration and youth engagement. Heritage, 8(6), 200. Pine, B. J., & Gilmore, J. H. (2011). The experience economy (Updated ed.). Harvard Business Review Press. Zhang, X., & Ramyah, T. (2023). Solving the mystery of storytelling in destination marketing: A systematic review.      
• MetodologiaMethodology

  Considering that the curricular unit is grounded in an active, exploratory and collaborative learning approach, the teaching methodologies incorporate a range of strategies designed to foster critical engagement and practical application of knowledge. Students develop competencies through the analysis of case studies focusing on destinations, experiences and emerging trends, complemented by practical workshops that integrate design challenges, co-creation exercises, narrative development and prototyping processes. These activities are supported by the examination of real projects and by group work oriented towards solving concrete problems, thereby strengthening the ability to transfer knowledge to professional contexts.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

  Exemplo:

  Descrição	Ponderação
  Teste de avaliação	30%
  Apresentação do Trabalho de Grupo	50%
  Relatório Prático	20%

   

  Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...