ISLA IPGT 21636

Innovation and Experience Design in Tourism

• ApresentaçãoPresentation

  Innovation and Tourism Experience Design addresses the analysis, design, operationalisation and evaluation of user-centred tourism experiences. Its scope includes destinations, attractions, museums, events, accommodation, routes and tourism operators, combining user research, narrative, authenticity, multisensory design, co-creation and service design. It also covers journey maps, service blueprints, prototyping, accessibility, testing and experience measurement. Within the degree programme, the unit applies tourism management knowledge to the creation and improvement of relevant, inclusive, feasible and evidence-based value propositions, strengthening students' skills in diagnosis, creativity, collaboration, decision-making and innovation.
• ProgramaProgramme

  Tourism experiences and the experience economy The design process and Double Diamond User research Needs, barriers, personas and problem definition As-is journey map Narrative, authenticity, place identity, interpretation and multisensory design Co-creation, ideation, idea selection and to-be journey map Service blueprint Prototyping, levels of fidelity, accessibility and inclusion User testing, metrics, analysis, iteration, indicators and pilot proposal
• ObjectivosObjectives

  By the end of the unit, students should be able to: 1) critically analyse the temporal, relational, narrative, sensory and operational dimensions of tourism experiences; 2) plan and conduct research with users and stakeholders in accordance with ethical principles; 3) synthesise data into needs, insights, personas and evidence-based design problems; 4) represent experiences through journey maps and service blueprints; 5) design experiences that are coherent in terms of narrative, authenticity, multisensory qualities and territorial context; 6) co-create, prototype and test a real tourism experience, iterating from evidence; 7) integrate accessibility and inclusion throughout the design process; 8) define indicators to measure experience quality, accessibility and performance.
• BibliografiaBibliography

  Byrd, E. T. (2007). Stakeholders in sustainable tourism development and their roles: Applying stakeholder theory to sustainable tourism development. Tourism Review, 62(2), 6-13. Cunha, M. A., Diéguez, A. I. I., & El Khalifi, D. P. (2025). Co-creation of experiences in tourism: A conceptual perspective through a meta-review and thematic mapping. Tourism & Management Studies, 21(2), 29-51. dos Santos, M. E. F., Martins, T. C., & Pons, M. E. D. (2023). Design e experiência turística: Uma proposta de método de trabalho. RITUR - Revista Iberoamericana de Turismo, 13(2), 58-79. Kasemsarn, K., & Nickpour, F. (2025). Digital storytelling in cultural and heritage tourism: A review of social media integration and youth engagement frameworks. Heritage, 8(6), Artigo 200. Pine, B. J., II, & Gilmore, J. H. (2011). The experience economy (ed. atualizada). Harvard Business Review Press.        
• MetodologiaMethodology

  The unit adopts project- and challenge-based learning and is organised as an experience design studio. Throughout the semester, student teams address a real and accessible tourism context, combining short interactive lectures with field research, interviews, observation, case analysis, workshops and design critiques. Methods include design thinking, co-creation, visual mapping, storytelling, low- and medium-fidelity prototyping, service simulation and user testing. The project dossier is developed in stages through interim deliverables, formative feedback from lecturers and peers, and a record of design decisions and iterations. Digital tools and artificial intelligence may support research, ideation and communication, subject to critical use, source verification and transparency. The final presentation includes a prototype demonstration and a defence of the decisions made.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  AVALIAÇÃO CONTÍNUA

  Componentes da avaliação	Descrição	Ponderação	Docente
  PRÁTICA 50%	Investigação, personas e definição do problema	15%	Giovanna Carvalho
  	Jornada atual e identificação de oportunidades	5%	Alexandra Pereira
  	Narrativa, autenticidade e multissensorialidade	7,5%	Alexandra Pereira
  	Cocriação e jornada futura	5%	Alexandra Pereira
  	Service blueprint e exequibilidade	7,5%	Giovanna Carvalho
  	Acessibilidade, protótipo, teste e iteração	10%	Giovanna Carvalho
  TEÓRICA 50%	Dossiê escrito do projeto	25%	Giovanna Carvalho Alexandra Pereira
  	Apresentação e Defesa	25%

  • Assiduidade obrigatória de 70% às aulas lecionadas.
  • Nota mínima de 8 valores obrigatória em cada uma das componentes da avaliação.
  • A entrega tardia dos trabalhos fica sujeita a penalização progressiva consoante a data de entrega: 1% por cada dia de atraso (0,2 valores).
  • O plágio e o uso indevido de IA são passíveis de anulação da avaliação.

   

  ÉPOCA DE RECURSO

  Descrição	Componentes da avaliação
  Projeto semestral (a entregar no dia do Exame)	TEÓRICA 60%
  Apresentação e Defesa	PRÁTICA 40%

   

  • As classificações dos trabalhos práticos da Avaliação Contínua são validadas na Época de Recurso.
  • Nota mínima de 8 valores obrigatória em cada uma das componentes da avaliação.
  • A entrega tardia dos trabalhos fica sujeita a penalização progressiva consoante a data de entrega: 1% por cada dia de atraso (0,2 valores).
  • O plágio e o uso indevido de IA são passíveis de anulação da avaliação.