ISLA IPGT 20532

Internal communication

• ApresentaçãoPresentation

  Understanding communications in organizations context and understanding how to use communications resources Knowing how to apply management theories to internal communications Understanding the different strategies and logics in internal communications Knowing how to apply different communications resources to organizations trough the elaboration, implementation and avaliation of strategic organizations plans Internal communications applicable in terms of effectiveness and efficiency in specific cases
• ProgramaProgramme

  Internal Communications Introduction essence of internal communications  Internal Comunication Context Performance and decisions processes Integrated comunications specialties Information support, messages and audiences Internal Communication Concepts Internal communication models Case Study Internal Communication Methodology Communication Priciples strategic analyses and diagnostic Strategic plans management, preparation and implementation
• ObjectivosObjectives

  Contextualize communications functions in an organization Understanding organizations as an open system in internal environments Global communications politics and it ¿s importance as a strategic asset in the context of internal communications Integrated communications as a strategic resource Understanding and frame strategic and internal communication plans Working on different communications techniques
• BibliografiaBibliography

  Pfeffer. (1998). The Human Equation: Building profits by putting people first. Boston, MA: Harvard. Business School Press. Remondes, J. (2011). Marketing Interno e Comunicac¿a¿o, Viseu, Psicosoma. Cowan, D. D. (2014). Strategic Internal Communication: How to Build Employee Engagement and Performance (1 edition). London: Kogan Page. CORNELISSEN, J. (2004). Corporate Communications, Theory and Pratice. Sage Publications Lda, London. Almeida, V. (2000). A comunicac¿a¿o interna na empresa. Lisboa, Praxis. Brum, A. M. (1994). Endomarketing: Estrate¿gias de Comunicac¿a¿o Interna para Empresas que Buscam a Qualidade e a Competitividade. Porto Alegre: Ortiz. Kunsch, Margarida. (1999). Gesta¿o integrada da comunicac¿a¿o organizacional e os desafios da sociedade contempora¿nea. Comunicac¿a¿o & Sociedade. no 32, Sa¿o Bernardo do Campo. Kunsch M. (2003). Planeamento de relac¿o¿es pu¿blicas na Comunicac¿a¿o integrada. Sa¿o Paulo: Summus.    
• MetodologiaMethodology

  Moodle as a support tool for class
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  3
• NaturezaNature

  Mandatory
• EstágioInternship

  Não