ISLA IPGT 24403

Introduction to e-Commerce and e-Business

• ApresentaçãoPresentation

  The course provides students with a set of knowledge on the importance of e-commerce, the main types and areas of activity in companies and society. The web technologies involved that support business development. The critical success factors used in implementing an e-commerce system. The use of tools to develop an e-business. These are the principles necessary for students to begin a process of knowledge in the field of e-commerce.
• ProgramaProgramme

  1. Introduction to Electronic Commerce and Business. 1.1.  Commerce and Electronic Business Concepts. 1.2.  Evolution of Electronic Commerce/Business and Internet services. 1.3.  Types and Models of Commerce / Electronic Business. 2. Technologies to support Electronic Commerce / Business. 2.1.  Technological Evolution. 2.2.  The Internet and the World Wide Web: infrastructures; client/server architecture; CPANEL. 2.3.  Development platforms. 3. Characteristics of Web Systems oriented to Electronic Commerce / Business. 3.1.  Systems Security. 3.2.  Electronic Payment Systems. 3.3.  Logistics. 3.4.  Marketing. 4. Planning and Development of an Online Store. 4.1.  Defining a business model. 4.2.  Approach to planning, development and implementation. 4.3.  Hardware and software solutions. Website development tool: Wordpress. ETL – Extract, Transform & Load Tools for analysing and presenting data: Power BI. Legislation
• ObjectivosObjectives

  Course objectives: - To know and explain the main Internet and Web technologies involved; - To understand the interest and opportunity of e-Commerce and e-Business; - To know and understand the critical success factors in implementing an e-Commerce system; - To apply e-Commerce and e-Business processes; - To analyse and understand the associated human, technological and business environment; - To know and explain the main types of e-Commerce and e-Business and their respective business models; - Know and explain the main payment methods in e-commerce; - Understand security issues in e-commerce and e-business; - Understand the main variables involved in developing and implementing an online shop; - Analyse, critique and evaluate e-commerce sites; - Develop and implement an e-commerce project using Wordpress.
• BibliografiaBibliography

  Antunes, L., (2018). Pôr em Prática o RPGD – O que muda para nós E para as organizações, FCA, 2018. Laudon, K., Traver, C. (2021). E-Commerce 2020–2021: Business, Technology and Society, Global Edition, Pearson, ISBN: 978- 1292343167. Laudon, K. & Traver, C. (2017). E-Commerce 2016 (12th Edition): Business, Technology, Society. New Jersey, USA: Pearson Education. Neto, J., Afonso, C., Amaral, I., Monteiro, D., Ramondes, J. (2016). Marketing Digital & E-Commerce, ISBN: 9789728994723, WOOK. Rocha M. L., Marques A. M. e Bernardo A. L. (2004). “Guia da Lei do Comércio Electrónico” Editora Centro Atlântico, 2004. Integração de Sistemas de Informação, Miguel Mira da Silva, FCA. Turban, E., King, D., Lang, J. (2011). Introduction to Electronic Commerce (3rd Edition). New Jersey, USA: Pearson-Prentice Hall.
• MetodologiaMethodology

  The teaching methodology consists of the presentation and discussion of the themes, and whenever possible to present existing technologies, through the realization of examples of applications that demonstrate the concepts involved. At the end of each topic, exercises are proposed to consolidate learning.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  4
• NaturezaNature

  Mandatory
• EstágioInternship

  Não