ISLA IPGT 23138

Markets and Tourist Destinations

• ApresentaçãoPresentation

  The Tourism Markets and Destinations curricular unit was developed to provide students with a broad understanding of tourism, its markets and some of the current trends, with relevance to the analysis and evolution of the tourism sector (national and international). In particular, it is intended that students gain greater knowledge and mastery of some of the main segments and market niches that are currently developing in tourism, as well as the development of new products, services and markets. Likewise, it is intended that students understand the importance and application of ethics and social responsibility in the management of services in specific contexts of tourism.
• ProgramaProgramme

  I Tourism Markets 1.Introduction to the study of Tourism, Markets and Trends 2. Successful cases in tourism in Portugal and internationally 3.New trends in the international and national tourism sector 4.Development of new markets and niche tourism   II Tourism destinations: fundamentals of its attractive capacity 1 Tourism Destination: Concepts, Typologies, Structures, Life Cycle, and Competitiveness Models 2 Traditional tourism destinations 3 Secondary and developing tourism destinations 4 Portuguese tourism destinations   III The development of tourist destinations 1. Planning and strategic objectives of destinations. 2. The management of supply and demand for tourist destinations. 3. Market intelligence and data 4. The competitiveness of tourist destinations. 5. Product development at the destination. 6. Application of tourism trends in the development of destinations. 7. Resilience and crisis management
• ObjectivosObjectives

  Is intended to enable the students to acquire a global perspective that allows understanding and building knowledge around: a) the principles, concepts and characteristics of tourist markets and destinations; b) the functioning and dimension (national and international) of the tourist markets; c) typologies, structures and models of tourist destinations; d) identifying the principles, practices and structural challenges of tourism destination management. e) the development of policies and strategies for the enhancement of a tourist destination; f) the importance and diversity of destination management organizations.
• BibliografiaBibliography

  Artal-Tur, A., Kozak, M., Kozak, N. (2019). Trends in Tourist Behavior: New products and experiences from Europe. Springer Ejarque, J. (2016). Marketing y gestión de destinos turísticos nuevos modelos y estrategia 2.0. Madrid: Ediciones Pirámide. Evans, N. (2024). Strategic management for tourism, hospitality and events. Taylor & Francis Ferreira, J. J. & Estevão, C. (2015). A Competitividade no Setor do Turismo. Contributos, desafios e implicações. Inkson, C., & Minnaert, L. (2022). Tourism management: An introduction (3.ª ed.). Sage. Kozak, M. & Kozak, N. (2019). Tourist destination management: Instruments, products and case studies. Springer Lawton, L., & Weaver, D. (2016). Tourism management. (5.ª ed.). Milton, Qld: John Wiley & Son Page, S. (2025). Tourism Management (7.ª ed.).Routledge Sharma, A., P.., J. I., & Hassan, A. (Eds.). (2020).Sustainable destination branding and marketing: strategies for tourism development. CABI.  
• MetodologiaMethodology

  The unit combines concise conceptual input with applied learning: case studies, analysis of official data sources, structured debates. projects with staged deliverables and formative feedback. Where international students are present, systematic comparisons between origin markets/destinations are incorporated.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  AVALIAÇÃO CONTÍNUA:

  Descrição	Ponderação
  Teste	30%
  Trabalho individual 1	30%
  Trabalho individual 2	30%
  Assiduidade e participação	10%

   

  NB: Nota mínima de 8 valores obrigatória em cada uma das componentes da avaliação.

   

  AVALIAÇÃO FINAL (1ª E 2ª ÉPOCAS)

  Descrição	Ponderação
  Exame escrito individual	60%
  Trabalhos individuais	40%

   

  NB: Nota mínima de 8 valores obrigatória em cada uma das componentes da avaliação.