ISLA IPGT 24100

Multimedia Communication Theory

• ApresentaçãoPresentation

  Multimedia Communication Theory APM (Audio Visual and Media Production) Semester (TP-43; O-2) Working hours (total number of expected working hours): 150h The Curricular Unit (CU) "Theory of Multimedia Communication" is a fundamental subject in several undergraduate and postgraduate courses in the area of Communication Sciences and Technologies and Digital Media. This UC's main objective is to study and discuss the main concepts, tools, systems and services associated with multimedia communication technologies. This UC is important for training professionals capable of dealing with the various sciences and technologies of multimedia communication, developing innovative solutions and working in an increasingly demanding and competitive market.
• ProgramaProgramme

  1. Mediated communication - Communication: the design and structuring of the message - Theory and models of communication (diachronic approach) - The multiplicity of systems and channels in communication: redundancy and paradox - Verbal, non-verbal, and multimedia language - Mediology as an extension to communication 2. The formation of digital communication - Digital culture & Cyberculture - The digitalization principle of the real - Coding technology and the genesis of computing devices - Artistic interpretation - Computers use and the digital communication network - The conceptualization of digital communication 3. Multimedia communication - Interface - The construction of the multimedia message - A new code with new features
• ObjectivosObjectives

  - Elaborate analysis instruments that allow the student to understand his own speech and others' speech, adopting a reasoned critical posture;  - Properly use the terminology and concepts of multimedia communication;   - Characterize and identify the theoretical and conceptual foundations associated with systems and communication models; - Reflect crititcally on the problems and evidence of multimedia communication throughout its historical and technical evolution;  - Understand multimedia communication, within the digital culture, as a structure underlying the world's understanding and production. 
• BibliografiaBibliography

  Ascensão, A. T.; Babo, M. A. & Torres, R. (2014). O hipertexto na cultura contemporânea: do fim da linearidade à abertura conceptual. Cibertextualidades (6), pp. 121-138. [online]. Retrived from: https://bdigital.ufp.pt/handle/10284/4690. [accessed: 18/10/24].  Afonso, C., Alvarez, S. (2020). Ser Digital. Casa das Letras.  Gere, C. (2009). Digital Culture. London: Reaktion Book.  Hart, J. (2008). The art of the storyboard: A filmmaker's introduction. Amsterdam: Elsevier/Focal Press.  Jenkins, Henry (2011). Trans media 202: Further Reflections. [Online]. Retrieved from: http://henryjenkins.org/2011/08/defining_transmedia_further_re.html. [accessed in 21/10/2024].  Sousa, J. P. (2006). Elementos de Teoria e Pesquisa da Comunicação e dos Media. Covilhã: Universidade da Beira Interior. http://bocc.ufp.pt/pag/sousa-jorge-pedro-elementos-teoria-pequisa-comunicacao-media.pdf. Zagalo, N. [org.] (2020). Multimédia, novos média e média digitais. Aveiro: UA Editora. 
• MetodologiaMethodology

  In the UC "Theory of Multimedia Communication" innovative teaching methodologies are used, e.g., classes practices, interdisciplinary R&D projects, roleplays, use of digital technologies and devices, among others. It is important to highlight that the use of these methodologies is intended to contribute to the development of students' skills in the area, in addition to making the teaching-learning process more dynamic and interesting.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  6
• NaturezaNature

  Mandatory
• EstágioInternship

  Não