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ISLA IPGT 2580

Strategic Management

Executive MBA
  • ApresentaçãoPresentation
    The Business Strategy course is part of the Executive MBA and is fundamental to the training of managers and business leaders. This course focuses on formulating, implementing and evaluating competitive and corporate strategies, preparing students to work in contexts of high complexity and accelerated change.
  • ProgramaProgramme
    Evolution and Types of Business Strategy Business models and their applicability Defining the business structure Defining business objectives External and internal business analysis Building the business ecosystem Implementing and executing the business strategy
  • ObjectivosObjectives
    Understand the main concepts and models of business strategy; Critically analyse the external and internal environment of organisations; Evaluate and formulate business strategies appropriate to different contexts of market; Develop evidence-based strategic decision-making skills; Apply innovative methodologies in the implementation and monitoring of strategies.
  • BibliografiaBibliography
    Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley. Collins, J. (2001). Good to Great: Why Some Companies Make the Leap... and Others Don't. HarperBusiness. Kaplan, R. S., & Norton, D. P. (1996). The Balanced Scorecard: Translating Strategy into Action. Harvard Business School Press. Christensen, C. M., & Raynor, M. (2003). The Innovator’s Solution: Creating and Sustaining Successful Growth. Harvard Business Review Press. McGrath, R. G. (2013). The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Harvard Business Review Press. Drucker, P. F. (2008). The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management. HarperBusiness.
  • MetodologiaMethodology
    To optimise learning and guarantee the practical applicability of the content, innovative methodologies will be used, such as : ¿ Case Studies: analysing real situations in global companies to apply strategic concepts; ¿ Problem-Based Learning (PBL): real business challenges that students must solve; ¿ Agile Methodologies: applying frameworks such as OKRs (Objectives and Key Results) for strategic planning;
  • LínguaLanguage
    Português
  • TipoType
    Anual
  • ECTS
    1
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não