ISLA IPGT 1252

Technical English

• ApresentaçãoPresentation

  English for this curricular unit is a valuable asset, allowing students of another mother tongue to discuss complicated working procedures with their peers and communicate effectively with future clients and end users, ultimately giving them the vocabulary and skills necessary to better perform their work. Specific training in English allows students to be more productive and flexible, making it easier for them to communicate with future bosses, to understand instructions, to share ideas and to get feedback from co-workers.
• ProgramaProgramme

  1. Introduction to Sales and Marketing Communication 2. Business Writing Skills 3. Presentation Skills 4. Negotiation and Persuasion Techniques 5. Cross-Cultural Communication 6. Social Media Marketing 7. Customer Relationship Management 8. Branding and Advertising 9. Market Research and Analysis 10. Sales and Marketing Strategy 11. Customer Service Skills 12. Ethics in Sales and Marketing 13. Digital Marketing 14. Data Analysis and Metrics 15. Personal Selling Techniques
• ObjectivosObjectives

  1. Understanding and proper use of English grammar and vocabulary in sales and marketing contexts. 2. Developing strong written and oral communication skills in English for sales and marketing purposes. 3. Enhancing critical thinking and analytical skills in English, specifically focused on sales and marketing strategies. 4. Improving presentation and public speaking abilities in English, with an emphasis on sales and marketing presentations. 5. Building cross-cultural communication skills in English, to effectively communicate with international clients and customers. 1. Enhancing knowledge of sales and marketing terminology and industry-specific language in English. 1. Enhancing interpersonal skills in English, to build and maintain professional relationships with colleagues and clients. 1. Developing cultural sensitivity and awareness in English, to navigate global sales and marketing environments.
• BibliografiaBibliography

  Smith, J. (2019). English for Sales and Marketing. London: Oxford University Press. Bhatia, V. K. (2013). Analysing Genre: Language Use in Professional Settings. London: Routledge. Cotton, D., Falvey, D., & Kent, S. (2013). Market Leader 3rd Edition Extra Intermediate Coursebook with DVD-ROM Pack. Harlow: Pearson Education Limited.  
• MetodologiaMethodology

  - Language learning through music: using popular songs in English as a tool for teaching vocabulary, grammar, and pronunciation, making the language learning process more engaging and enjoyable. - Virtual language exchange programs: establishing virtual language exchange programs between schools in different countries, enabling students to communicate and practice their language skills through online video calls and collaborative projects. - Blended learning models: Implementing a combination of online and in-person learning, utilizing digital resources, multimedia, and interactive activities to enhance the English language learning experience for foreign students.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  6
• NaturezaNature

  Mandatory
• EstágioInternship

  Não