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ISLA IPGT 814

Traineeship

Digital Marketing and Electronic Commerce
  • ApresentaçãoPresentation
    The curricular unit Internship fills totally the second semester of the last year of the Professional Higher Technical Course in Digital Marketing and E-Commerce, being developed in work environment.   The internships provide students with the opportunity to complement, develop and consolidate the learning, skills and attitudes acquired throughout the course, through an effective link from theory to practice.   The internships are held in entities in the core areas of the course, namely Marketing, Digital Marketing and E-Commerce with which training protocols are established in a work context, being accompanied by a local supervisor and an ISLA-IPGT advisor.
  • ProgramaProgramme
    The Syllabus of this course is determined by three components:   The set of activities and tasks that the students will perform in a work context, which are agreed between the local supervisor and the internship advisor, consigned in the Training Plan.   Tutorial follow-up sessions.   Thematic sessions, where themes such as methodologies for the elaboration of technical-scientific reports will be addressed, namely the norms and presentation of the Final Internship Report.
  • ObjectivosObjectives
    The Internship aims to put into practice, complement and develop, in a specialized way, the knowledge, skills and competences acquired during the course, being an instrument of preparation for insertion in the labour market.   It also enables the development of initiative, organisation, responsibility and teamwork capacity and the necessary tools for the elaboration of technical-scientific reports, such as the Internship Report.
  • BibliografiaBibliography
    Eco, U. (1997). Como se faz uma tese em ciências humanas. Lisboa: Editorial Presença.   Sousa, M. J., & Baptista, C. S. (2011). Como fazer investigação, dissertações, teses e relatórios segundo Bolonha. Lisboa: Pactor - Edições de Ciências Sociais e Políticas Contemporâneas.
  • MetodologiaMethodology
    N/A
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    30
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Sim