Marco Lamas, professor, researcher, and Director of the ISLA Business Innovation Lab, participated as a Keynote Speaker at the international conference "Studies – Business – Society: Present and Future Insights XI", hosted by Klaipėdos Valstybinė Kolegija in Lithuania. In his keynote presentation, titled "From Collaboration to Co-Creation: Designing Entrepreneurial Ecosystems Connecting Universities, Industry and Society", he reflected on how higher education institutions, businesses, and communities can transition from occasional partnerships toward genuine co-creation. Marco Lamas highlighted the essential role of universities in nurturing talent, connecting stakeholders, and generating both economic and social impact.
