ISLA IPGT 13055

Business Strategy and Planning

• ApresentaçãoPresentation

  This course aims to provide students with an in-depth understanding of the essential concepts, theories and practices related to strategic management and business planning. Throughout the course, we will explore the theoretical foundations of business strategy, the processes of strategy formulation and implementation, as well as the tools and techniques used in the strategic planning of organizations. This curricular unit will give students the ability to understand and analyze a company as a whole, linking its various functions with the trends in its environment; the ability to use theoretical tools and analytical instruments that can be useful in business practice, particularly in terms of planning, implementation and the evaluation and control of strategy results.
• ProgramaProgramme

  Introduction to Strategic Management   External Analysis Scenario Planning PESTAL Analysis Market Analysis Competitor Analysis Porter's 5 forces model   Internal Analysis Resource Management VRIO Resources Analysis of resources and competencies   SWOT Analysis   Competitive Strategies Formulating Competitive Strategies Growth and Expansion Strategies Strategy Implementation and Execution Strategic Evaluation and Control Long-term Strategic Planning Innovation and Organizational Change Strategies Governance and Board of Directors   Waterfall and AGILE Management Methodology
• ObjectivosObjectives

  Understand the main concepts and approaches of strategic management. Apply the Scenario Planning and Design Thinking methods Analyze the internal and external environment of organizations to identify opportunities and threats. Provide an integrated view of the company and the essential aspects of strategic management, taking into account the theoretical considerations advocated by the various schools. To develop skills for formulating effective business strategies. Learn to implement and monitor strategic plans efficiently. Apply strategic analysis tools and techniques to business decision-making. Encourage students to acquire knowledge and practical skills in Strategic Management through the use of theoretical tools and the development of research, analytical and decision-making skills that can be useful in planning, decision-making, implementation and the evaluation and control of business results.
• BibliografiaBibliography

  Carvalho, J. Crespo e Cruz Filipe, J. (2008), Manual de Estratégia. Conceitos, Prática e Roteiro (2ª ed). Ed. Sílabo. Santos, António J. Robalo (2008), Gestão Estratégica. Conceitos, Modelos e Instrumentos, Escolar Editora. Thompson, Peteraf, Gamble e Strickland (2012). Crafting and Executing Strategy - Concepts and Cases, McGraw-Hill. David A. Aaker, Damien McLoughlin (2010). Strategic Market Management; WILEY. Porter, M. E. (2004). Estratégia competitiva: Técnicas para análise de indústrias e da concorrência. Editora Campus. Kaplan, R. S., & Norton, D. P. (2000). A estratégia em ação: Balanced scorecard. Editora Campus. Mintzberg, Henry, Ahlstrand, Bruce e Lampel, Joseph (1998), Strategy Safary. A Guided Tour Through the Wilds of Strategic Management. The Free Press  
• MetodologiaMethodology

  There are innovative methodologies that can support the teaching-learning process in the subject "Strategy and Business Planning", such as: Active Learning: Encouraging active student participation during classes, through discussions, debates, case studies and practical activities. The teacher will act as a facilitator, while the students take a more active role in the construction of knowledge. Project-Based Learning (PBL): Students work on practical projects that require them to apply the concepts of business strategy and planning to real-life situations. It promotes autonomy, problem-solving and the creation of tangible products. Gamification: Use of game elements in learning activities.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  4
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  A avaliação será baseada na participação em aula, trabalhos individuais e em grupo, testes escritos e apresentações.

  Serão valorizados o entendimento dos conceitos, a capacidade de análise crítica e a aplicação prática dos conhecimentos adquiridos.

  • Teste de avaliação 35%
  • Trabalho de grupo (3 elementos) 55%
  • Assiduidade 10%

   

   

  Datas das avaliações:

  • TAG - Dia 13 de Maio das 14h às 17h
  • Exame 1ª época - Dia 17 de julho das 19h às 21h