ISLA IPGT 15415

Research Methodologies in Communication

• ApresentaçãoPresentation

  The course unit is part of Communication Science, which develops skills for designing and executing research projects. It covers qualitative and quantitative methods, enabling students to select appropriate tools for studying communicative phenomena. Intervention areas include academic research, audience analysis, and understanding of media dynamics.  This course is vital to the study cycle, providing a solid foundation for empirical and theoretical work, essential for rigorous knowledge production. It prepares students to address practical and scientific challenges, fostering a reflective and ethical approach to research. A fundamental pillar, it develops critical and methodological skills indispensable for training communicators and researchers capable of engaging with contemporary society.  Providing students with robust research competencies, contributes to innovative and sustainable solutions, ensuring graduates are well-prepared to navigate complex communication landscapes.  
• ProgramaProgramme

  1. Epistemology  Science and scientific knowledge, characteristics of scientific knowledge Ethics in communication research 2. From theory to empirical investigation: breaking with common sense 3. The planning and research process Introduction to communication research Research types and strategies From the initial question to the construction of the theoretical model Universe, sample and sampling methods; description of data and definition of variables 4. Information Gathering and Analysis Research methods and techniques Qualitative and quantitative research methods and mixed research
• ObjectivosObjectives

  In this curricular unit, initial elements of Research Methodologies, in general, and in Communication, in particular, are addressed. Elements that serve as a basis for the preparation of academic works following scientific accuracy. 1. Acquire knowledge about the logic of scientific research. 2. Describe the theoretical bases that allow the understanding of the specific and academic object of study of Digital Communication. 3. Identify the steps to be developed for the elaboration of an academic or research work. 4. Develop general and initial notions about writing scientific articles/documents. 5. Recognize and apply data collection tools.
• BibliografiaBibliography

  • Barañano, A.M. (2004). Métodos e técnicas de investigação em Gestão. Manual de apoio à realização de trabalhos de investigação. Edições Sílabo. • Quivy, R. & Campenhoudt, L. V. (1998). Manual de Investigação em Ciências Sociais. Gradiva. • Croucher, S. M. e C-M, D. (2018). Understanding Communication Research Methods. A Theoretical and Practical Approach. Taylor & Francis. • Davis, Christine S. (2014). Conversations about Qualitative Communication Research Behind the Scenes with Leading Scholars. Left Coast Press. • Silva, A. S., & Pinto, J. M. (Eds.). (1999). Metodologia das Ciências Sociais. Porto: Edições Afrontamento.  
• MetodologiaMethodology

  In the teaching-learning process, methodologies will be used that include: lectures, with presentation by the teacher of the theoretical frameworks of reference; participatory classes, where students are encouraged to participate in the discussion of various topics and are privileged with practical examples applied to the job market, in addition to solving exercises; active classes with individual and group work.  The innovative methodologies to support the teaching-learning process used are the Flipped Classroom and Project-based Learning.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  6
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  Descrição dos instrumentos de avaliação (individuais e de grupo), testes, trabalhos práticos, relatórios, projetos, bem como as respetivas datas de entrega/apresentação e ponderação na nota final.

  Exemplo:

  Descrição	Data limite	Ponderação
  Projecto de investigação (Parte 1)		25%
  Projecto de investigação (Parte 2)		25%
  Teste escrito		40%
  Assiduidade e participação		10%

   

  Avaliação FINAL: Exame 100% (época de exames)

  Todos os estudantes que não tenham realizado ou concluído com sucesso a avaliação podem realizar um exame final na época de avaliação definida pela instituição. 

  Melhoria de classificação | Classification improvement 
  De acordo com o Regulamento Geral de Avaliação do ISLA, apenas por exame final.