The Bachelor's degree in Digital Communication is a 1st cycle course, framed within the Bologna principles, and aims to prepare graduates for an increasingly competitive and demanding job market. This market is characterized by convergent communication, focused on the needs of companies, organizations, and their stakeholders, while not neglecting the technical and ethical requirements of professional practice.

In this context, the study plan seeks to provide an adequate response to the need for multidisciplinary training of professionals capable of leading the continuous and urgent transformations required in an ever more demanding sector.

Candidates may also enrol through the institution/course transfer system or through a Special Competition, in accordance with the legal regulations in force (holders of a higher education degree, holders of a Technological Specialisation Course, holders of a Higher Professional Technical Course or those over 23 years of age).

Candidates who meet the conditions set out in the International Student Regulations may also be admitted.

The Bachelor's degree in Digital Communication aims to provide students with a solid understanding of the fundamentals of digital communication, covering theories and concepts, technological tools, platforms, and cutting-edge relevant practices. It equips students with the necessary skills to communicate effectively in digital environments, critically analyze issues related to digital communication, find creative solutions, analyze data and metrics for decision-making, and use digital tools.

Knowledge: Social media platforms and best practices; social challenges of digital communication considering the Artificial Intelligence paradigm; content creation and publishing strategies; marketing strategies, SEO, content marketing, email marketing; building and promoting a brand; data and metrics analysis, identifying trends, and making informed decisions.

Skills: Adapting to changes in the digital environment, new platforms, resources, and trends; thinking creatively and innovatively to develop engaging, original, and attractive digital content; critical thinking and problem-solving.

Competencies: Acquiring skills in expression and writing of informational and advertising texts; strategic thinking; developing digital marketing strategies; digital design; data and metrics analysis; integrating mobile technologies, virtual/augmented reality, artificial intelligence, and influencer marketing; R&D projects.

In addition to general education knowledge, teamwork practice, creativity, and leadership experiences, graduates in Digital Communication will have the qualifications necessary to perform functions such as:

• Marketing data analyst;
• Database design and administration;
• SEO specialist;
• Institutional communication manager;
• E-commerce manager;
• Digital marketing manager;
• Digital project manager;
• Social media manager;
• Content producer for digital and multimedia platforms;
• Advertiser;
• Mobile application designer;
• Multimedia project developer.

The curriculum of the Bachelor's Degree in Digital Communication at ISLA consists of general and specific course units that provide graduates with the technical and scientific knowledge necessary to continue their studies at the level of a 2nd Cycle (i.e., Master's) or 3rd Cycle (i.e., Doctorate) in multiple areas of specialization, not necessarily limited to their main field of training.