Telefone
- Deliberação A3ES
- Horas de contacto: 1560.00
- Créditos ECTS: 120
- Requisitos de Graduação: 120
- Área Científica: Communication Studies
- Modo: Presencial
- Língua: EN
CalendáriosCalendars
- Regime of Enrolment in Individual Curricular Units - External Students
Start Date End Date 1st phase 2025-01-02 2026-06-30 - Applying for Readmission
Start Date End Date 1st phase 2025-01-02 2026-06-30 - Applying for CTeSP - for candidates who completed Secondary Education (12th grade or equivalente qualification)
Start Date End Date 6th phase 2025-07-26 2025-08-30 - Applying for CTeSP - Holders of Higher Education degree / CET / CTeSP
Start Date End Date 6th phase 2025-07-26 2025-08-30 - Applying for CTeSP - Change of Institution / Programme
Start Date End Date 6th phase 2025-07-26 2025-08-30 - Applying for CTeSP - Over the age of 23 (having done external exam)
Start Date End Date 6th phase 2025-07-26 2025-08-30
Valores Candidatura
Valores Matrícula e Inscrição
Propinas
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ApresentaçãoPresentation
The Higher Professional Technical Course (CTeSP) in Digital Marketing and E-commerce is designed to equip students with advanced knowledge and practical skills in the fields of digital marketing and e-commerce.
This course provides a deep understanding of digital marketing strategies, including SEO, online advertising, social media marketing, and data analysis, combined with strong skills in e-commerce operations, online platform management, and user experience.
The main goal is to prepare professionals capable of driving business success in the era of the digital economy.
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Condições de IngressoAccess Conditions
- Holders of the 12th grade or legally equivalent qualification;
- Holders of CETs, CTeSP, or higher education degrees;
- Applicants over 23 years old who have passed exams specifically designed to assess their capacity for higher education enrollment.
Additionally, candidates must have passed one of the following Relevant Subject Areas:
- Economics
- Mathematics
- Portuguese
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DestinatáriosRecipients
- Students with Secondary Education;
- Students in the access regime for those over 23 years old;
- Students holding a CET diploma (Technological Specialization Course);
- Students with Higher Education degrees (professional reconversion).
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ObjectivosObjectives
The CTeSP in Digital Marketing and E-commerce aims to train qualified professionals to develop and implement effective digital marketing strategies and manage e-commerce operations.
Students will learn to analyze market trends, online consumer behavior, and use digital tools to increase online visibility and sales.
They will be capable of managing advertising campaigns, optimizing websites for search engines, and analyzing data to inform and support strategic decisions.
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CompetênciasCompetences
Upon completing the CTeSP in Digital Marketing and E-commerce, graduates will be able to:
- Develop and implement integrated digital marketing strategies;
- Manage and optimize online advertising campaigns;
- Analyze data to improve strategic marketing decisions;
- Manage e-commerce operations, including inventory management, logistics, and user experience;
- Create optimized content for different digital platforms.
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Saídas ProfissionaisCareer Opportunities
Graduates of the Professional Higher Technical Course (CTeSP) in Digital Marketing and E-Commerce will be prepared for a wide range of careers in the digital field:
- Digital Marketing Specialist;
- E-commerce Manager;
- Marketing Data Analyst;
- SEO Specialist;
- Social Media Manager.
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Plano de EstudosStudy Plan
1º Ano / Common Core
Program ECTS Business Initiative and Entrepreneurship 3 ECTS Critical Thinking 3 ECTS Marketing Principles 6 ECTS Oral and Written Expression Techniques 6 ECTS Representation of Multimedia Elements 6 ECTS Technical English 6 ECTS Design Thinking 6 ECTS Digital Marketing 6 ECTS Infomation and Communication Technologies 3 ECTS Market Studies 3 ECTS Maths for Computing 6 ECTS Web Document Production 6 ECTS 2º Ano / Common Core
Program ECTS Content Management Systems 6 ECTS Digital Platforms and Social Networks 6 ECTS E-commerce 6 ECTS Integrated Digital Project 6 ECTS Web Marketing 6 ECTS Traineeship 30 ECTS
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DocentesTeachers
- Paulo Jorge Pereira Furtado
- Artur Filipe Dos Santos
- Pedro Nuno Duarte Oliveira
- Ricardo Jorge Alves Gomes
- Rogério Francisco Da Silva Ferreira
- Susana Maria Rios De Oliveira Lima
- Acácio Emanuel Lopes Da Silva Amorim
- Sónia Carla Monteiro Pinto De Oliveira
- Luís Manuel Correia Osório
- Maria João De Oliveira Guerra
- Arnaldo Paulo Borges Pinheiro
- Natália Isabel Moreira Da Costa
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Estudos FuturosFuture Studies
The curriculum is composed of general education courses and specialized courses that enable graduates to acquire the technical and scientific knowledge necessary to continue their studies at the first cycle level (i.e., Bachelor's degree) in multiple scientific fields.
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ObservaçõesObservations
The course lasts 2 years (4 semesters), totaling 120 ECTS. Graduates who successfully complete the course will receive a Higher Professional Technician diploma, recognized at European level, and may have credits recognized for further higher education at ISLA Gaia.