The Bachelor's Degree in Multimedia at the School of Technology of the Polytechnic Institute of Management and Technology (ISLA), in Vila Nova de Gaia, Porto, prepares graduates for professional activities in the field of Audiovisual and Media Production, with skills in Computer Science, Management and Administration, and Marketing and Advertising.

Students in the Multimedia Bachelor's Degree program are trained to become innovative and versatile professionals in the audiovisual and media production fields, a vibrant and diverse career path. This course offers a gateway to a dynamic and constantly evolving digital media environment, where technology and creativity combine to create immersive experiences and impactful content.

Applicants to this study cycle must apply through the institutional access competition and have completed one of the following sets of exams:

• 18 Portuguese

and one of the following exams:

• 09 Geography
• 10 Descriptive Geometry
• 12 History of Culture and Arts
• 13 English
• 16 Mathematics

Applicants may also be admitted through transfer regimes between institution/course pairs or through a Special Admission Contest, according to the legal regulations in force (holders of higher education degrees, holders of Technological Specialization Courses, holders of Higher Professional Technical Courses, or applicants over 23 years old).

Candidates who meet the requirements established in the International Student Statute may also be admitted.

The target audience for the application to the Bachelor's Degree in Multimedia includes all those interested in participating in areas related to digital media, in line with performing professional activities in Audiovisual and Media Production, among other careers, who wish to acquire advan

The Bachelor's Degree in Multimedia aims to provide training on topics that integrate cultural, social, and technological aspects related to the creation and application of multimedia content.

Thus, the main objective is to equip students with the appropriate resources to understand and master media language, as well as to develop narrative, imaginative, and creative skills. Therefore, this study cycle is designed to prepare professionals for the job market who, either independently or as part of a team, conceive, plan, and develop information and communication solutions. To do so, they will use multimedia technologies in the form of innovative, integrated, and interactive multimedia products, user-centered, for fixed media, mobile devices, and the web.

Knowledge: Concepts, Terminology, Communication Systems and Models; Audiovisual and multimedia writing; Design and visual communication; Media manipulation: Text, Image, Graphics, Audio, Video, 2D and 3D Animation; Database design; Programming methodologies and data structures; Human-computer interaction in physical and virtual environments.

Skills: Planning, structuring, and producing scripts and storylines; reflecting on multimedia issues throughout history and technological development; understanding multimedia and digital culture for comprehension of the modern world; designing user-centered multimedia applications for various forms of human-computer interaction; development of user-centered multimedia, web client/server, and mobile applications.

Competencies: Communication skills and critical thinking; development of integrated multimedia projects; collection and interpretation of information; result analysis and hypothesis testing; use of complex environments; teamwork; and resource and time management.

In addition to general knowledge, teamwork practice, creativity, and leadership skills, graduates in Multimedia will have the qualifications necessary to perform roles such as:

• Design and management of databases;
• Design and development of applications (desktop, web, and mobile);
• Development of Multimedia projects;
• Installation and administration of open-source web systems (i.e., LMS, CMS, e-commerce, etc.);
• 3D modeling and animation;
• Production of institutional multimedia;
• Audiovisual production;
• Animation production;
• Web Designer and web systems development.

The curriculum of the Bachelor's Degree in Multimedia at ISLA is composed of general course units and specific course units that provide graduates with the technical and scientific knowledge necessary for the continuation of their studies, either at the Master's level (2nd Cycle) or at the Doctoral level (3rd Cycle) in multiple areas of specialization, not necessarily limited to their main field of study.